Product Strategy Senior Advisor – Identity Strategy & Innovation
Role Summary
The Product Strategy Senior Advisor – Identity Strategy & Innovation provides strategic counsel and
product leadership for the enterprise Identity platform, helping shape its strategy, roadmap, and
innovation agenda across identity modernization, secure access, authentication, fraud prevention,
identity proofing, delegation, and emerging AI-aware identity capabilities.
Acting as a product-minded translator between business and technical teams, the advisor develops
product definitions, roadmap recommendations, and executive-ready narratives that accelerate
adoption and business value. The role works in close partnership with the enterprise Personalization
technology stack and Customer 360 data foundations, ensuring identity operates as a shared,
reusable layer that powers trusted, personalized digital experiences.
Key Responsibilities
Identity Product Strategy & Portfolio Counsel
- Advise senior leadership on identity platform strategy and modernization priorities.
- Develop and recommend the identity roadmap and capability prioritization across
authentication, access, registration, identity proofing, trusted devices, fraud posture, and
delegation.
- Shape funding proposals, prioritization recommendations, and executive reporting that
inform enterprise investment decisions.
- Evaluate platform gaps, technology trends, and emerging threats to help evolve the identity
investment portfolio.
Platform Modernization, Trusted Access & Ecosystem Partnership
- Advance and advise on adoption of modern authentication and trusted access—passkeys,
adaptive MFA, alternate MFA, and streamlined account recovery.
- Shape fraud prevention and identity proofing strategy, reducing reliance on passwords and
SMS OTP while improving login success and reducing support demand.
- Partner with the Personalization technology stack, Customer 360/profile, analytics, and
enablement teams so identity signals are reusable and support personalized, governed
experiences.
- Collaborate with architecture, engineering, security, and digital product teams to keep
solutions scalable, resilient, and aligned to enterprise standards; support ongoing federation
and SSO modernization and scalable access governance.AI-Aware Identity, Delegation & Innovation
- Develop identity strategy recommendations for AI-agent access, agent identity, human-to-
agent delegation, credentialing, and human approval workflows.
- Define requirements for digital delegation and caregiver use cases (proxy, authorized
representatives, minor age-out, family access) as reusable services.
- Lead pilots, value-proposition development, and measurement of success for identity
capabilities supporting future-state care, pharmacy, and agentic engagement—surfacing
governance, consent, and policy decisions that require leadership alignment.
Cross-Functional Leadership & Influence
- Lead highly visible, cross-functional identity initiatives spanning business, technology,
security, architecture, and digital product teams.
- Influence stakeholders at all levels to drive alignment, prioritization, and adoption.
- Serve as a trusted advisor and identity subject matter expert to business stakeholders,
platform consumers, architecture partners, and senior leadership.
- Translate complex business, security, and technical needs into clear product strategies,
roadmap recommendations, and executive narratives.
Scope & Impact
- Provides enterprise-level strategic counsel across identity, secure access, authentication,
fraud prevention, proofing, delegation, and AI-agent trust.
- Informs enterprise investment and governance decisions and adoption approaches through
recommendations, partnering across the personalization and customer-data ecosystem.
- Contributes to measurable outcomes: improved login success, reduced support demand,
lower authentication operating cost, reduced fraud risk, faster onboarding, and broader
adoption of reusable identity servi