Product Marketing Senior Manager
SonicWall is a cybersecurity forerunner with more than 30 years of expertise and is recognized as a leading partner-first company, ensuring our partners and their customers are never alone in the fight against cybercrime. With the ability to build, scale and manage security across the cloud, hybrid and traditional environments in real-time, SonicWall provides relentless security against the most evasive cyberattacks across endless exposure points for increasingly remote, mobile and cloud-enabled users. With its own threat research center, SonicWall can quickly and economically provide purpose-built security solutions to enable any organization—enterprise, government agencies and SMBs—around the world. For more information, visit www.sonicwall.com or follow us on Twitter , LinkedIn , Facebook and Instagram .
Overview
SonicWall is looking for a Senior Product Marketing Manager to own go-to-market strategy and execution for our Endpoint Detection and Response (EDR) and Threat Protection product lines, along with other assigned product lines across the SonicWall portfolio. This individual contributor role also drives the success of SonicWall 's Technology Alliance Partner Program, ensuring partner value propositions and joint go-to-market plans translate into measurable pipeline and revenue impact. The role also maintains working knowledge of SonicWall SonicSentry, our Managed Security Services (MSS) business, to support consistent messaging and cross-functional alignment where the two offerings intersect.
You will develop positioning and messaging, lead product launches, build the sales and channel enablement tools that win deals, and serve as the subject-matter expert who translates complex security technology into clear, compelling, customer-facing value. This role requires deep hands-on execution rather than team management — you will drive results directly, in close partnership with product management, engineering, sales, and channel teams.
Key Responsibilities
Strategy & Positioning
- Own go-to-market strategy for EDR/Threat Protection and other assigned product lines, including value propositions and positioning tailored to target markets, buyer personas, and vertical/compliance requirements.
- Conduct ongoing competitive research and maintain subject-matter-expert-level understanding of competitors' strengths, weaknesses, and market moves across EDR/XDR, endpoint security, and other owned product lines.
- Partner with product management and engineering to translate technical capabilities into differentiated customer-facing messaging and business value propositions.
- Maintain working knowledge of SonicWall SonicSentry (MSS) sufficient to support cross-sell messaging, answer sales/partner questions, and keep positioning consistent across the endpoint and MSS portfolio
Go-to-Market Execution
- Plan and lead product launches end to end for endpoint and other owned product lines — coordinating cross-functional stakeholders across product, engineering, sales, and support to execute the launch cycle and drive adoption.
- Build sales enablement assets, including pitch decks, battlecards, objection handlers, competitive comparisons, and training materials for direct and channel sales teams.
- Produce thought-leadership and demand-generation content — blogs, whitepapers, eBooks, videos, and web content — that positions SonicWall as a leader in endpoint security and the other product lines you own.
Technology Alliance Partner Program
- Own the marketing strategy and success metrics for the Technology Alliance Partner Program, ensuring partner value propositions, co-marketing assets, and joint go-to-market plans drive measurable partner and pipeline growth.
- Build and maintain strong working relationships with alliance partners to support joint go-to-market execution and co-selling motions.
Customer, Market & Partner Insight
- Develop deep customer and partner knowledge through market research, segmentation an