Product Marketing Manager, GRC
At Mitratech , we are a team of innovators focused on building world-class products that simplify operations in the Legal, Risk, Compliance, and HR functions. We are a close-knit, globally dispersed team that thrives in an ecosystem that supports individual excellence and takes pride in its diverse and inclusive work culture centered around great people practices, learning opportunities, and having fun! Our culture is the ideal blend of entrepreneurial spirit and enterprise investment, enabling the chance to move at a rapid pace with some of the most complex, leading-edge technologies available.
For over 35 years, the experts at Mitratech have been focused on solving the complex needs. Today, we serve 20,000 client companies of all sizes globally, representing 30% of the Fortune 500 and over 500,000 users in over 160 countries.
As we continue to grow, we’re always looking for resourceful, enthusiastic, and fresh perspectives. Join our global team and see what makes Mitratech a truly exceptional place to work!
This role is based in USA and operates as a key member of a globally distributed marketing team, collaborating closely with colleagues across the US, UK, and EMEA to deliver consistent, high-performing digital programs at scale.
Job Overview
The Product Marketing Manager, GRC, owns the core craft of product marketing for Mitratech 's GRC portfolio — positioning, messaging, competitive intelligence, win/loss, launch execution, and sales enablement — and reports to the Director, Product Marketing GRC. They'll bring a proactive, self-starting instinct — spotting what needs doing and moving on it, rather than waiting to be told. The ideal candidate has strong experience in managing a best-in-class Product Marketing bill of materials, designing AI agents and workflows that eliminate manual work, and working across the Marketing team and the organization by building strong relationships.
Essential Duties & Responsibilities
Positioning & Messaging
- Manage product, solution, and platform positioning and messaging for the GRC portfolio, maintaining a single messaging "spine" that sales, content, and campaigns all work from
- Partner with Product Managers to stay close to product updates and translate roadmap updates and product releases into clear, differentiated, buyer-ready messaging across personas — from risk and compliance professionals to the board
- Manage our persona and segmentation framework across the GRC portfolio so targeting, messaging, and deal strategy sharpen
Competitive Intelligence & Win/Loss
- Lead the competitive intelligence program across the GRC landscape, feeding always-on (AI-powered where possible) tracking into strategy and battlecards that help commercial teams address objections and articulate Mitratech 's differentiation with confidence
- Own the win/loss program and translate findings into positioning, enablement, and GTM enhancements, reporting trends back to the business
Reporting, Data & AI-Enabled Workflows
- Partner with the Director of Product Marketing on a recurring reporting cadence connecting PMM activity to pipeline, win rate, and retention, and use it to identify where PMM should focus next
- Design and build AI-assisted agents/workflow that remove manual work from competitive monitoring, launch production, and enablement content — and own their ongoing accuracy
Launch & GTM Execution
- Execute the GTM motion for new products and feature releases — from positioning through launch — working cross-functionally to put messaging in market
- Partner with Customer Marketing to ideate and execute cross-sell and upsell strategies that drive adoption and revenue growth across existing customer segments
- Partner with Analyst Relations to ensure positioning is reflected accurately in analyst-facing materials — without owning either function
- Partner with Field/Demand Gen to turn positioning and competitive intel into campaign content, and with Product Management to stay