Product Marketing Manager

Schoox is an AI-engineered learning and growth platform for frontline enterprises. We are committed to transforming the way organizations manage, deliver, and track their learning programs. Our mission is to empower businesses with the tools they need to enhance their workforce's skills and knowledge effectively.

We are seeking a curious, analytical, results-driven, and execution-oriented Product Marketing Manager to join our growing team. This position reports to the Senior Director of Product Marketing and is crucial in supporting our go-to-market initiatives, strengthening competitive positioning, and ensuring our messaging is consistent, differentiated, and grounded in real customer outcomes.

How You Will Impact Schoox

- Develop and execute product marketing strategies to drive brand awareness, adoption, and growth.
- Craft clear, differentiated product messaging and positioning grounded in customer outcomes and market needs.
- Create and maintain high-impact content across formats (e.g., decks, web copy, demos, videos, collateral) for marketing, sales, and customer-facing channels.
- Serve as a primary content contributor for Schoox's SEO and AEO strategy, applying L&D market expertise to write, edit, or refine blog posts and web content that articulate our differentiated capabilities and resonate with buyers.
- Partner with Demand Generation to develop content and align campaigns with product messaging and ensure consistency across all channels.
- Build and maintain sales enablement assets (e.g., one-pagers, battlecards, FAQs, customer stories, solution briefs, training materials) in collaboration with Sales Enablement to support the buyer journey.
- Develop end-to-end interactive demo experiences (e.g., Storylane) to effectively showcase product value throughout the sales cycle.
- Support product launch coordination by aligning cross-functional teams, producing foundational product marketing documentation, and ensuring readiness across revenue and product teams.
- Collaborate with Sales and Customer Success and leverage internal tools to gather field insights and continuously refine messaging, positioning, and enablement materials.
- Conduct ongoing market, customer, and competitive research to inform positioning, strategy, and content development.
- Analyze customer data, win/loss insights, and market trends to generate actionable insights and improve marketing effectiveness.
- Leverage AI tools and technologies to enhance research, content creation, enablement efficiency, and overall marketing impact.