Product Marketing Manager
PVcase is seeking a Product Marketing Manager with hands-on solar engineering expertise to drive the market strategy for PVcase Ground Mount, PVcase Roof Mount, and PVcase Yield. Rather than a traditional marketer, we need someone with direct experience as a solar design engineer, PV engineer, or technical consultant at an EPC, developer, or solar tech firm. You understand utility-scale workflows, are comfortable in CAD environments, and speak the language of technical buyers.
In this role, you will bridge Product, Sales, and Go-To-Market by translating complex technical capabilities into clear customer value, shaping product roadmaps based on real engineering workflows, and proving PVcase 's unique advantage to the market. Deep solar industry and technical expertise are required, while formal product marketing experience is secondary.
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Own positioning, messaging, go-to-market strategy, and adoption initiatives for PVcase Ground Mount, Roof Mount, and Yield.
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Develop a deep understanding of utility-scale solar engineering workflows, customer needs, and technical pain points.
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Partner closely with Product Management to bring customer, market, engineering, and competitive insights into roadmap decisions.
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Translate complex technical capabilities into clear customer value and differentiated product narratives.
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Lead technical go-to-market planning for new products, features, and workflows.
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Own demo strategy and help create credible, real-world solar engineering use cases.
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Support Sales and Solutions teams on strategic opportunities requiring deeper product or industry expertise.
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Monitor competitors, market trends, and developments across solar design, engineering, yield, and adjacent software.
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Develop technical sales enablement, training, presentations, webinars, and educational content.
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Serve as a bridge between Product, Sales, Marketing, Customer Success, and technical customers.
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Engage directly with customers to understand workflows, validate product direction, and strengthen the Voice of Customer.
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Help commercial teams understand not only what PVcase does, but how and why solar professionals use it.
Requirements
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3+ years of professional experience in the solar industry, ideally within utility-scale solar.
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Strong understanding of solar project development, design, engineering, or construction workflows.
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Hands-on experience with AutoCAD or other CAD-based design and engineering software.
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Experience in solar engineering, PV design, applications engineering, solutions engineering, project engineering, EPC, development, or a similar technical role.
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Bachelor's degree in Engineering, Renewable Energy, or another relevant technical discipline preferred, or equivalent industry experience.
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Strong understanding of how developers, EPCs, engineering firms, and technical teams work and make decisions.
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Ability to quickly learn and confidently demonstrate technical software and workflows.
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Strong written and verbal communication skills, with the ability to simplify complex engineering concepts.
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Comfortable presenting to technical customers, commercial teams, and senior stakeholders.
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Strong analytical skills and ability to translate customer, market, and competitive insights into recommendations.
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Commercial mindset with the ability to connect technical capabilities to customer and business value.
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Proactive, self-directed, and comfortable operating in a fast-paced environment.
- Fluent or bilingual-level English.
About us
PVcase is moving solar forward with an alternative to the traditional labor-intensive, time-consuming, error-prone solar project development process. With our sophisticated site selection, PV design, and yield estimation software, you can achieve maximum results in a fraction of the time — to succeed faster, build better, and accelerate the global transition to clean energy. PVcase ends clunky processes and corrupted data to cle