Product Manager, New Products

Who is Drive Medical …

Drive Medical has become a leading manufacturer of medical products with a strong and consistent track record of growth achieved both organically and through acquisitions. We are proud of our high-quality, diverse product portfolio, channel footprint and global operating scale. Our products are sold into the homecare, long-term care, retail, and e-commerce channels in more than 80 countries around the world.

“Leading the World with Innovative Healthcare Solutions that Enhance Lives”

Summary (Major Purpose of the Role):

The Product Manager, New Products is accountable for driving new product growth within a dedicated Consumer sales channel (Amazon, Retail, eCommerce, and Direct-to-Consumer [DTC]) by identifying meaningful growth opportunities, developing annual and long-range product plans, and leading priority products from concept through launch. This role balances channel growth strategy with strong execution across the development process, cross-functional project management, sell-in readiness, and go-to-market activation to ensure the right products are brought to market successfully and deliver sustained growth within the consumer marketplace.

This posting is open across a range of experience levels — Associate Product Manager through Senior Product Manager. The specific title and level offered will be determined based on the selected candidate's experience, scope of prior responsibility, and demonstrated capability. The core accountabilities below describe the full scope of the Product Manager, New Product function; the depth of ownership, independence, and strategic scope of the role will scale with the level at which it is filled.

Key Responsibilities :

Sales Channel Growth Strategy

- Own new product growth strategy for the assigned sales channel, inclusive of annual and long-range growth plans.

- Develop a deep understanding of channel dynamics, customer needs, buyer expectations, competitive activity, pricing thresholds, and growth opportunities.

- Build and maintain a channel-specific new product roadmap aligned to business priorities.

- Partner with sales leadership to understand customer feedback, assortment gaps, and opportunities to strengthen the channel.

New Product Opportunity Identification

- Identify and evaluate new product opportunities that can drive growth in the assigned sales channel, both within existing product categories and in new categories the business should consider entering.

- Assess white space, competitive gaps, customer pain points, and emerging market trends.

- Recommend and prioritize opportunities to move forward based on channel fit, sales potential, margin opportunity, and strategic value.

Market, Customer, and Competitive Analysis

- Conduct market and competitive research to understand product trends, pricing, positioning, and customer expectations.

- Analyze sales data, customer input, competitive assortments, and channel performance to inform product decisions.

- Identify where Drive can win through product features, pricing, quality, assortment, service, or speed to market.

- Translate insights into clear product recommendations and business cases.

Business Case and Product Requirements

- Develop business cases for new product and new category opportunities.

- Define target customer, channel need, sales opportunity, pricing assumptions, margin expectations, cost targets, launch timing, and key risks.

- Create product requirements that reflect customer needs, competitive benchmarks, regulatory considerations, and business objectives.

- Partner with sourcing, engineering, design, quality, regulatory, legal, finance, and operations to validate feasibility.

Product Development and Cross-Functional Execution

- Lead assigned new product projects from concept through launch.

- Manage timelines, milestones, owners, risks, and key decisions.

- Drive cross-functional accountability and ensure teams remain aligned on scope, timing