Product GTM Lead, Verticals

Hiring Manager
Aliza Edelstein - VP of Product Marketing
About Scribe
Scribe is where exceptional people come to do the best work of their careers. More than 94% of the Fortune 500 use Scribe to own their specialized intelligence: the unique way their teams work, decide, and get things done. Our Specialized Intelligence platform automatically captures how work happens and turns it into a living asset that helps people and AI agents do their best work.

We're growing fast, since our founding in 2019, we've grown to 7 million users across 600,000 businesses. Based in San Francisco, we've been named a LinkedIn Top Startup, are valued at over $1 billion, and are backed by leading investors. Join us in our mission to transform how people do work.
✨ tl;dr - Why this role matters
Since our founding, Scribe has gone to market with a broad, horizontal motion. Our 100,000 paying customers are broadly representative of the US economy, reaching everyone from family-owned SMBs to 94% of the Fortune 500. Inside those companies, we're used by multiple teams across functions. That breadth has gotten us to where we are today, and it has also helped us understand how different functions and industries choose and use our Specialized Intelligence platform. Now, we're ready to go deep on each function and industry and show them exactly how Scribe helps them drive AI transformation. You will lead the GTM strategy behind Scribe's shift from a horizontal motion to a verticalized one, developing deep market intelligence on each function and industry we serve and equipping our Customer Org teams (Sales and CS) with the materials, insights, customer stories, and product training they need to win.
This is a high-impact role where you'll blend strategy, storytelling, and execution to expand Scribe's footprint across the enterprise, showing exactly how our platform delivers career-defining ROI to our target buyers. If the idea of shaping how entire functions and industries discover, adopt, and scale Scribe excites you, we'd love for you to come write the playbook.
About the Role
You will own how Scribe's specialized intelligence platform, including our enterprise products Scribe Capture and Scribe Optimize, shows up for our economic buyers — starting with functional teams across Finance, IT, and Ops, and with vertical industries like insurance and healthcare. This role requires a strategic thinker who can step into the shoes of a specific buyer’s function or industry, understand their KPIs and pains, and translate that into positioning, messaging, and collateral that helps Marketing, Sales, and Customer Success land and expand enterprise accounts. You're a builder who is deeply commercially oriented, focused on revenue impact, and you love being part of the team that wins deals.
You’re a smart, kind, ambitious self-starter and cross-functional leader who thrives at the intersection of research, strategy, and execution. You get energy from building deep, authentic connections with customers, and with frontline Sales and CS teams, and love joining customer calls. You’re a data-driven storyteller who marries art and science to speak to the hearts of our different vertical buyers. You will come to understand our customers better than they understand themselves (probably because you listen to Gong calls like they’re podcasts), and you have a keen ability to detect patterns and distill massive amounts of information into concise, compelling, emotionally resonant messaging that GTM teams can't wait to use.
What You'll Do
- Messaging & positioning: Develop targeted, persona-specific messaging and positioning for functional and vertical buyers, starting with Finance, IT, and Ops, and vertical industries like insurance
- Research: Understand our customers in target functions, their use cases, their KPIs, and their approach to AI-powered efficiency. Your research, in partnership with our Strategic Finance and Revenue Operations teams, will help inform our