Product & Customer Marketing Manager
Company Overview
Agility PR Solutions is a global leader in media intelligence and PR technology. Founded in 2003, we help communications teams around the world drive awareness, make smarter decisions, and protect their reputation when it matters most. Our enterprise-grade platform unifies media relations, media monitoring, social listening, AI visibility, and media intelligence into a single seamlesssystem—turning overwhelming streams of coverage and conversation into decision-ready intelligence. Recognized for ease of use, results, and customer support, Agility is one of the most trusted names in media intelligence. Our mission is to empower the voices that shape the world's narratives, andwe'relooking for people who want to help us do it.
About the Role
Reporting to the Director of Marketing, the Product & Customer Marketing Manager owns the product story the market sees — and, increasingly, the story the AI answer engines see. Agility's positioning is “AI-native intelligence working across the all-in-one, enterprise-grade PR platform,” and this role is its steward: you build out the narrative of agentic orchestration and enterprise-grade credibility, and you make that story visible where buyers now look, including in LLM-generated answers.
This is a translation role at its core. You turn product features into product marketing language that speaks to customer pain points and objectives, and you map our feature set against the strategic needs of each of our personas across our three customer segments — Enterprise & Government, In-house PR Teams, and PR Agencies. If a capability ships and the marketcan'tfeel why it matters, that is the problem you exist to solve.
The cadence is demanding by design: a new agentic capability shipsroughly every60 days. You owneach launchend to end — positioning, launch content, and readiness — working directly with our Head of Product onwhat'scoming, our Director of Communications & Content on announcements, and design and web on collateral and digital assets. Every launch should compound the same story, not land as an isolated feature announcement. You translate every product and engineering update into product collateral — one-pagers, blog content, sales decks, and comparison materials — thatfeedsthe sales enablement program our Head of Sales Enablement runs.
You also run our customer advocacy engine: the G2 and review program — including driving reviews that name our features, because named-feature mentions are what buyers and AI engines index — and the case-study machine, with a key mandate to produce as many enterprise case studies as possible, built on named capabilities and real metrics.
Finally, you own the customer-side intelligence of our cross-sell and upsell motion — roughly 10–15% of marketing effort — mapping whitespace in the customer base and defining what we offer to whom, while the Associate Director, Demand Generation runs the campaign machinery.
What Success Looks Like
- Product launches ship on the 60-day cadence, each one visibly compounding the agentic orchestration narrative rather than landing as an isolated announcement.
- Enterprise case studies are produced at volume — the machine targets 8–12 per year — with named features and real metrics.
- G2 review velocity and named-feature mention rates climb, and comparison assets are current and used by sales.
- Product collateral — one-pagers, blog content, sales decks, and comparison assets — is current within days of each release, feeding the sales enablement program, and sales says so.
- The cross-sell whitespace map exists, ismaintained, and drives measurable expansion pipeline through demand generation campaigns.
- Persona-to-feature mapping is documented and actively shapes campaign and content priorities.
What You'll Do
Positioning & Narrative
- Steward Agility's positioning andbuildout the agentic orchestration story across every asset you touch.
- Map the feature set against the st