Pricing & Packaging Lead

About Hightouch

Hightouch is an Agentic Marketing Platform powered by the industry-leading Composable CDP. With complete brand context, customer data, and performance history in one place, every marketer finally has the power to build and ship end-to-end campaigns themselves. Teams move faster, stay on brand, and get AI marketing that actually works.

Founded in 2019 and headquartered in San Francisco, Hightouch enables marketing teams to analyze performance, brainstorm ideas, and generate creative at a speed and quality that wasn't previously possible.

Named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, Hightouch is trusted by leading enterprises like Domino's, Spotify, Aritzia, Cars.com, Ramp, and PetSmart.

At Hightouch , our mission is to help our customers leverage data and AI to grow their businesses. The team is ambitious, impact-driven, efficient — and we believe humility, kindness, and compassion are essential to our success. If you're energized by velocity, obsessed with raising the bar, and want to build alongside people who care deeply about each other and our customers, we'd love to meet you.

The Role

We're hiring our first dedicated Pricing & Packaging Lead. This is a senior individual contributor role for someone who wants to own how Hightouch monetizes, not administer a rate card someone else set.

Hightouch has grown from 10 to 100 account executives in under two years, and the product has diversified well beyond its Reverse ETL origins: Customer Studio, Identity Resolution, Journeys, Event Collection and Real-Time Audiences, Match Booster, and a fast-expanding set of AI products with a base + consumption pricing profile. Each launched with its own pricing logic, and the frameworks that got us here won't get us to the next stage. We need a central lead who owns the whole picture, from strategy through the systems that make it real, and who is in the room with our Co-CEOs, CRO, CFO, and product leaders as new pricing gets designed.

This role reports to our Head of Revenue Operations and sits alongside the Deal Desk Lead. Deal Desk owns the transaction: structuring, approvals, and quote accuracy on individual deals. You own the frameworks Deal Desk enforces, and you'll partner with Deal Desk and our front-line sales managers (AEMs) on the largest deals. You'll be hands-on-keyboard from day one and are expected to be a builder and scaler.
What You'll Do

Co-create pricing and packaging with executive and product leadership. Own the pricing and packaging agenda. Partner directly with our Co-CEOs, CRO, CFO, and Product leaders on how new products get packaged, metered, and priced: value metrics, tiers, platform fee structure, commit and drawdown mechanics, overage and true-up rules, floors, and how it all lands on an order form. Run the pricing workstream for every material launch so pricing is decided before the product ships. Build the analysis behind each decision (willingness-to-pay, win/loss and discount data, competitive benchmarking, margin and rev-rec implications) and bring a recommendation, not a menu. Own the decision through rollout, then pressure-test it against real deals and revise where it breaks.

Rationalize and own the current pricing frameworks. Inventory everything we sell and how we price it today, across Platform, Customer Studio, AI products, Event Collection and RTA, Match Booster, and adjacent SKUs. Consolidate overlapping or contradictory frameworks into one coherent price book with clear list prices, unit definitions, bundling rules, and discount guidance by segment and deal size. Define what is standard, what is an exception, and what we no longer offer. Set uplift and repricing standards for renewals and expansions, including how legacy contracts migrate onto current packaging. Report discount depth, price realization, and packaging mix to leadership on a regular cadence.

Build the pricing enablement and calculation tooling for the field. Make