Performance Marketing Specialist
Performance Marketing Specialist (Google Ads, Meta Ads & Paid Media) – Remote | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Preferred Locations: Pakistan, LATAM, South Africa, Philippines
About the Role
At Pavago , one of our clients is hiring a Performance Marketing Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels .
This is a hands-on paid media role focused on measurable growth — not just campaign coordination.
You’ll be responsible for:
- Paid media campaign management
- Google Ads & Meta Ads
- Lead generation and customer acquisition
- ROAS, CPA & CPL optimization
- Conversion tracking and attribution
- A/B testing and campaign scaling
- Performance reporting and analytics
You’ll work closely with creative, content, sales, and marketing teams to turn advertising spend into qualified leads, customers, and revenue.
If you’re a data-driven performance marketer who enjoys testing, optimizing, and scaling campaigns, this role is a strong fit.
What You’ll Own
Paid Media Campaign Management
- Build, launch, and manage campaigns across:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- Other relevant paid channels
- Manage campaigns focused on:
- Lead generation
- Customer acquisition
- Sales and revenue
- Brand growth
- Develop and test audiences, messaging, creatives, and campaign structures
- Manage campaign budgets, bidding strategies, targeting, and placements
- Scale winning campaigns while maintaining performance efficiency
Campaign Optimization & Growth
- Monitor campaign performance and optimize accounts regularly
- Improve:
- ROAS
- CPA
- CPL
- CTR
- Conversion rates
- Run A/B tests across:
- Ad creatives
- Copy and messaging
- Audiences
- Landing pages
- Offers
- Bidding strategies
- Identify underperforming campaigns and implement improvements
- Test new channels, audiences, formats, and acquisition strategies
Analytics, Attribution & Conversion Tracking
- Track campaign performance using:
- Google Analytics
- Google Tag Manager
- Platform advertising dashboards
- Monitor key metrics including:
- CTR
- CPC
- CPL
- CPA
- ROAS
- Conversion rate
- Maintain accurate conversion tracking and attribution
- Analyze funnel performance from ad click through conversion
- Identify trends and opportunities through campaign data
Reporting & Performance Insights
- Prepare weekly and monthly campaign reports
- Translate performance data into clear, actionable recommendations
- Monitor budget utilization and campaign efficiency
- Identify opportunities to scale profitable campaigns
- Communicate performance trends and recommendations to stakeholders
Funnel & Conversion Optimization
- Understand the full customer acquisition journey from impression to conversion
- Collaborate with marketing and sales teams to improve lead quality
- Support landing page and conversion rate optimization initiatives
- Identify funnel drop-offs and recommend improvements
- Ensure paid campaigns align with revenue and business growth objectives
Creative & Cross-Functional Collaboration
- Partner with designers and content teams on new advertising assets
- Provide data-backed feedback on:
- Ad creative
- Copy
- Offers
- Landing pages
- Collaborate with sales teams to understand lead quality and downstream conversion
- Help align paid acquisition with broader marketing initiatives
Requirements
Must-Have Experience
- 3+ years of hands-on performance marketing or paid media experience
- Proven experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, or similar platforms
- Strong understanding of:
- PPC
- Paid acquisition
- Conversion tracking
- Attribution
- Funnel optimization
- Audience targeting
- Experience with:
- Google Analytics
- Google Tag Manager
- Advertising platform analytics
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