Paid Social Specialist (Contract Basis)
About the role
Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality.
We're looking for a contract Paid Social Specialist to own day-to-day execution and optimization across LinkedIn (primary) and Meta (secondary). This is a hands-on, in-platform role. Strategy, budget allocation, and cross-functional direction sit with the growth marketing manager you'll report to — your job is to take approved briefs and turn them into well-built, well-optimized, well-measured campaigns.
You'll be measured on pipeline pull-through, not activity. If you like being accountable to downstream numbers and have opinions about why a campaign is or isn't converting, you'll do well here.
Details
- Duration: 6 Months
- Hours: 40 hours per week
- Rate: $83/hr
- Remote, with meaningful overlap with US Eastern hours
What You'll Own
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Core market builds and optimization
- Build, restructure, and maintain full-funnel LinkedIn campaigns across upper, mid, and lower funnel
- Deploy account-based and contact-level audience lists supplied by the growth team, including customer and current-pipeline exclusions
- Manage tiered Sponsored Messages, Document Ads, and single-image programs
- Run a weekly optimization cadence: bids, budgets, audience refinement, creative rotation, CPM and efficiency management
- Run Meta mid-funnel retargeting and account-based programs
- Design and execute in-platform experiments — audience, format, bid strategy, funnel structure
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EMEA expansion
- Manage EMEA full-funnel LinkedIn campaigns (UKI, DACH, France) from approved regional strategy
- Build and maintain separate regional retargeting pools
- Keep EMEA segmented from core market at all times, in both build structure and reporting
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Brand awareness
- Own brand campaign builds and monthly optimization cycles across LinkedIn and Meta
- Measure brand work on reach, frequency, and brand lift signals — not direct conversion
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Partner and account-based programs
- Execute partner co-marketing and account-based campaigns on paid social from approved briefs and audience lists
- Handle audience activation, campaign QA, and launch checks
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Measurement hygiene
- Own UTM construction and QA for every campaign you launch, following documented team conventions
- Report performance against MQL and Sales Accepted Opportunity pull-through using Salesforce and Tableau — platform metrics are diagnostic only
- Flag anomalies with a diagnosis attached, not just a metric
What You'll Bring
- 4+ years hands-on LinkedIn Campaign Manager experience running B2B enterprise programs at meaningful scale
- Fluency with full-funnel LinkedIn structure, matched audiences, contact-level list uploads, exclusion logic, and the full ad format range
- Working knowledge of Meta for B2B retargeting and account-based targeting
- Experience being held to CRM-sourced pipeline metrics, not platform conversions — comfortable in Salesforce and a BI tool like Tableau
- Rigor about tracking: UTM discipline, naming conventions, clean campaign hierarchies
- Experience running multi-region programs where regions are measured separately
- Self-direction. You'll get clear priorities and be trusted to execute without daily check-ins
Nice to have
- Experience with list-building or data enrichment tools (Clay or similar)
- Familiarity with a marketing automation platform (Marketo, HubSpot)
- Account-based marketing program experience
- Agency background managing enterprise B2B social budgets
Our Core Behaviors:
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Build lasting customer trust. We build trust by taking action that puts customer trust first.
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Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
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Reinvent