Paid Media Specialist - Brazil

About Humand
At Humand, we help companies digitalize their internal communication, culture, and HR processes, all in one place 🚀
Job Overview
We're looking for a Paid Media Specialist (Brazil) to lead our paid media initiatives across Google Ads, Meta Ads, and LinkedIn Ads , focused exclusively on the Brazilian market. This is a strategic, highly hands-on role, responsible for planning, executing, and optimizing performance campaigns that drive awareness, qualified lead generation, and sales pipeline in Brazil.
This person will be the go-to reference for paid media in Brazil, owning Google Ads, Meta Ads, and LinkedIn Ads end to end: campaign structure, targeting, budget, and ROI. They'll work closely with Sales (AEs and BDRs) and CX to keep strategy aligned with business goals, and will run continuous performance analysis and experiments (A/B tests on ads, bids, creatives, audiences, landing pages) to turn results into decisions. The ideal candidate has proven experience managing all three platforms in B2B environments (ideally SaaS) for the Brazilian market, works well toward aggressive targets, and has a strong data-driven mindset.
Key Responsibilities
1️⃣ Strategy & Market Intelligence (Brazil)
- Continuously deepen understanding of the Brazilian market: pain points, decision-maker profiles, key verticals, competitors, and B2B buying dynamics.

- Analyze user and audience behavior across Google, LinkedIn, and Meta (searches, segments, job titles, industries, interests) to identify opportunities for new campaigns and messaging.

- Maintain ongoing communication with internal stakeholders (Marketing, Sales, CX) to understand business priorities and lead feedback.

- Leverage CRM and analytics data (HubSpot, GA4) to understand lead sources, quality, and growth potential in Brazil.

2️⃣ Campaign Strategy, Messaging & Creative (Google Ads, Meta Ads, LinkedIn Ads)
- Design and maintain scalable campaign structures across Google Ads (Search, Performance Max, Display, YouTube), Meta Ads (feed, Stories, Reels, Advantage+, Lead Ads, retargeting), and LinkedIn Ads (Sponsored Content, Lead Gen Forms, Conversation/Message Ads).

- Define and optimize keywords, targeting, audiences, formats, and creatives on each platform to ensure relevance, strong CTR, and high commercial intent.

- Collaborate with Content, Web, and Design teams to align messaging, value propositions, and landing pages with the Brazilian market.

- Review and propose improvements to ads, copy, creatives, and landing pages to maximize conversion rate and lead quality.

3️⃣ Performance, Continuous Optimization & Demand Generation
- Own end-to-end performance across Google Ads, Meta Ads, and LinkedIn Ads: from click/impression to lead to pipeline impact.

- Launch, monitor, and continuously optimize prospecting, retargeting, and brand campaigns, focusing on CPL, CAC, lead volume, and lead quality.

- Design and implement A/B tests across platforms and document actionable learnings.

- Ensure robust tracking (conversion tracking, GA4 events, Meta Pixel/CAPI, LinkedIn Insight Tag, CRM integration).

4️⃣ Cross-Functional Coordination & Collaboration with Sales
- Act as the go-to person for paid media in Brazil, aligning strategy with Marketing and Sales goals.

- Work closely with AEs, BDRs, and CX to understand lead quality and adjust targeting based on pipeline feedback.

- Collaborate with RevOps, Global Marketing, Content, and Web teams for consistency across campaigns and reporting.

- Communicate results and next steps to stakeholders through recurring reports.

What We Value
- 3+ years of experience in B2B digital marketing (ideally SaaS), with a strong focus on performance and paid media.

- Hands-on experience managing Google Ads, Meta Ads, and LinkedIn Ads with lead generation, pipeline, and/or revenue goals.

- Proven experience working with the Brazilian market , understanding local buying dynamics and competitive landscape.

- Practical knowledge