Paid Media Specialist

This is a remote position.

Our client is looking for a Paid Media Specialist to join their dynamic team in a fully remote, full-time capacity. They are a well-established player in the direct-to-consumer athletic and activewear apparel industry, having built a strong presence across major digital retail and social commerce platforms over recent years.

The selected candidate will be responsible for the end-to-end planning, management, and scheduling of all digital marketing programs — from conceptual development and campaign build-out through media buying and final content publication across platforms, covering the full funnel from top to bottom.

- Lead the development and execution of comprehensive digital marketing plans, including landing pages, sign-up forms, customer data capture strategies, content marketing, video and image campaigns, compelling copy, and calls to action.

- Manage and optimize a seven-figure annual advertising budget, maintaining spending levels of no less than $350K per month, scaling up to approximately $1M per month during peak retail seasons.

- Plan, build, launch, track, and optimize large-scale paid advertising campaigns across Meta (Facebook, Instagram, WhatsApp), Google Ads (PPC/Search, PMAX, Shopping, YouTube, Demand Gen), TikTok (Shopping, GMV Max, Affiliates), Pinterest Shopping, X (Twitter) Shopping, Criteo, Bing, Yahoo, and affiliate marketing platforms.

- Manage catalog feeds across Google Merchant Center, TikTok Shopping, Pinterest Shopping, Shop App, and other relevant commerce channels.

- Drive top-of-funnel to bottom-of-funnel strategy encompassing traffic generation, prospecting, acquisition, and retargeting, with a focus on bid management and ROAS optimization supported by daily performance reporting.

- Set up, maintain, and optimize Google Analytics 4 (GA4) and Google Search Console, providing detailed reporting and platform audits.

- Manage pixel and tag implementation across all platforms via Google Tag Manager, including 1st party data mapping for media activation, audience segmentation, and attribution analysis using Triple Whale.

- Lead keyword research, competitive analysis, on-site and off-site SEO strategies, backlink development, and ongoing search engine optimization efforts.

- Craft compelling storylines, ad copy, subject lines, and CTAs; develop and optimize audience segments, lookalike audiences (LALs), and overarching campaign strategies that authentically communicate the brand's voice and video hook concepts.

- Collaborate cross-functionally with creative designers, video production teams, and web developers to produce and deploy marketing campaigns and assets, while establishing clear timelines and maintaining quality standards.

- Deliver consistent weekly, monthly, and quarterly performance reports across all marketing channels and KPIs, including lead conversion rates and ROAS/ROI.

- Monitor and manage performance across SEMrush, Triple Whale, and Google Search Console for research, auditing, and KPI tracking.

Requirements
- A minimum of 10 years of hands-on experience in e-commerce marketing, paid and organic social media, digital advertising, and SEO/SEM/PPC.
- Demonstrated experience personally managing, publishing, and optimizing campaigns with a budget of no less than $350K per month within the last two years, including up to $1M per month during peak seasons.
- At least 3 years of recent experience in D2C consumer marketing with full-funnel optimization, ideally within the athletic or activewear apparel space.
- Proficiency across all major platforms: Meta, Google Ads, TikTok, Pinterest, X (Twitter), Criteo, Bing, Yahoo, YouTube, and affiliate networks.
- Strong command of GA4, Google Search Console, Google Tag Manager, SEMrush, Triple Whale, and Shopify Plus.
- Expertise in A/B and multivariate testing methodologies.
- Advanced proficiency in Microsoft Excel for large-scale data analysis using complex formulas.
- Solid understanding of pixel i