Paid Ads Manager

About Us:

//TECHYSCOUTS is a group of friends who excels in delivering exceptional websites, SEO and digital marketing solutions to our clients.  Our close-knit team is committed to providing insanely high quality service, elegant design, and high performing SEO and digital marketing strategies to all sorts of businesses.  We consider our clients our friends, and we are always looking to make more friends to join our crew.  As we continue the rapid growth of our SEO business, we're seeking a dynamic, super friendly and motivated individual to join us as a Paid Ads Analyst, leading our client-facing paid media campaigns and helping us develop strategies and offerings to help our friends succeed.

Position Overview:

// TECHYSCOUTS is looking for a strategic, client-facing Paid Ads Specialist to join our digital marketing team. In this role, you will be the driving force behind our clients' paid media success, handling anything from campaign execution and performance reporting to leading strategy calls.

This isn't just a behind-the-scenes execution role. You will own the client relationship for your accounts and have a direct seat at the table in shaping the future of our Paid Ads department. If you are passionate about data, comfortable communicating complex strategies to clients, and excited about the frontier of AI-driven search, this is the perfect opportunity for you.

Campaign Management & Execution
- Build, manage, and optimize highly targeted paid campaigns across Google Ads (Search, Display, Performance Max, YouTube).
- Pioneer and manage campaigns on emerging AI search platforms, specifically ChatGPT Ads, adapting traditional search strategies for conversational AI interfaces.
- Conduct thorough keyword research, audience targeting, and competitive analysis.
- Continuously A/B test ad copy, creatives, bidding strategies, and landing pages to maximize ROI and lower CPA.
- Client Communication & Strategy
- Act as the lead point of contact for paid media clients, leading routine check-ins, strategy pitches, and performance review meetings.
- Translate complex ad data into clear, actionable business insights for clients who may not have a technical marketing background.

- Proactively identify opportunities to scale client accounts and pitch new platforms or strategies.
- Work with the SEO and Account Management teams to coordinate marketing efforts seamlessly.
- Work with Support teams to ensure tracking tasks are completed and set up.

Reporting & Analytics
- Build and maintain custom reporting to track daily, weekly, and monthly performance.
- Monitor budget pacing strictly to ensure campaigns do not overspend or underspend, allocating budgets dynamically based on performance.
- Leverage GA4 and conversion tracking protocols to ensure accurate attribution across all touchpoints.

Departmental Leadership & Innovation
- Act as a key voice in the Paid Ads division of the digital marketing department, helping to shape our overarching paid media strategies and standard operating procedures (SOPs).
- Stay up-to-date with industry trends, algorithm updates, and the evolving landscape of AI in advertising, sharing insights with the broader team.