Meta Ads Expert - Fresher (WFH & Part Time)

About the job:
Job description

We are hiring a Meta Ads Expert to plan, run, and scale paid campaigns on Facebook and Instagram for our brand. You'll own campaigns end to end, from audience research and creative testing to budget optimization and reporting, with a clear focus on ROAS, leads, and sales.

Key responsibilities:

1. Plan, set up, and manage Meta Ads campaigns (Facebook and Instagram) across awareness, lead generation, and conversion objectives

2. Research and build target audiences, including custom, lookalike, and retargeting audiences

3. Run A/B tests on creatives, ad copy, audiences, and placements to improve performance

4. Monitor daily ad performance and optimize budgets and bids to hit CPL, CPA, and ROAS targets

5. Set up and troubleshoot Meta Pixel, Conversions API, and event tracking

6. Work with the design/content team to brief and shortlist high-performing ad creatives and reels

7. Prepare weekly and monthly performance reports with clear insights and next steps

8. Stay updated on Meta platform changes, ad policies, and new ad formats

Who can apply:

Only those candidates can apply who:

Salary:
₹ 2,00,000 - 2,40,000 /year

Experience:
No experience required

Deadline:
2026-11-12 23:59:59

Other perks:
5 days a week

Skills required:
Google Analytics, Facebook Marketing and Facebook Ads

Other Requirements:
- 1. Minimum 6 months to 1 year of hands-on experience running Meta Ads (Facebook and Instagram)
- 2. Proven track record of generating strong revenue through paid campaigns, with case studies or screenshots of results
- 3. Consistently strong ROAS, with clear examples of profitable, scaled campaigns
- 4. Excellent command of key metrics including CTR, CPC, CPM, CPL, CPA, and conversion rate, and how to improve each
- 5. Experience managing and scaling large monthly ad budgets without losing efficiency
- 6. In-depth knowledge of audience targeting, lookalikes, retargeting, funnel strategy, and creative testing
- 7. Strong understanding of Meta Pixel, Conversions API, event tracking, and attribution
- 8. Up to date with Meta algorithm changes, ad policies, and new ad formats

About Company:
We are a Mumbai-based e-commerce portal curating the very best for babies and children up to 12 years of age. From toys and gifts to clothing and lifestyle essentials, we bring together high-quality, unique, and style-led products from trusted Indian and International brands.