Measurement Strategist

About Darkroom

Darkroom is the leading next-generation growth marketing firm engineering the brands of tomorrow. Founded in 2017, we set out to redefine what a modern agency could be, by replacing the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact.

At our core, Darkroom is a human services company powered by Shadow, a universal AI commerce layer that integrates executive-level strategy with proprietary agentic technology. This fusion enables our teams to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey.

Our track record speaks for itself: billions in attributable revenue driven across e-commerce marketplaces, media networks, DTC ecosystems, and social commerce platforms. Every engagement feeds into our proprietary data infrastructure, enabling a continuous feedback loop that accelerates growth, improves margins, and compounds results across our client portfolio.

What began as a boutique design studio has evolved into one of the fastest-growing private companies in America and among the most effective performance media agencies of the 2020s. Our founders were recognized by Forbes 30 Under 30 for advancing the intersection of technology, marketing, and advertising, cementing Darkroom 's role as a defining player in the future of media innovation.
About the role

Darkroom is hiring a Measurement Strategist to own the measurement program for a dedicated client engagement. You’ll build the data foundation, design and execute experiments, manage external measurement partners, and translate findings into decisions about media investment and growth.

This is a highly technical, hands-on role for someone who can work directly with complex datasets, design rigorous incrementality tests, and explain what the results mean for the business. You’ll work closely with Darkroom ’s growth, media, and creative teams, alongside client stakeholders across product, engineering, data, and finance.

Your work will connect marketing investment to acquisition, activation, revenue, retention, and sustainable customer economics. As the media mix expands across channels and markets, you’ll help determine what is driving incremental growth and where the next dollar should go. This position is fully allocated to one client.
What you’ll own
Data architecture and measurement infrastructure

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Audit the existing measurement setup and establish the architecture connecting media delivery, web and app activity, customer behavior, and revenue.

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Define event taxonomies, campaign naming conventions, KPI definitions, attribution rules, and reporting requirements so teams work from consistent, reliable data.

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Build and maintain analytical datasets, SQL queries, automated workflows, and dashboards. Reconcile discrepancies across platforms and establish ongoing data quality checks.

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Partner with engineering and implementation teams on tracking, integrations, identity matching, and data pipelines, owning measurement requirements and validating implementation.

Incrementality and experimentation

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Own a prioritized testing roadmap tied to business growth questions, including channel incrementality, audience and geographic expansion, creative effectiveness, and downstream customer quality.

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Design and execute geo holdouts, matched-market tests, audience holdouts, platform conversion and brand lift studies, and controlled A/B experiments.

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Establish hypotheses, primary outcomes, power analyses, minimum detectable effects, budgets, test duration, and decision criteria before launch.

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Coordinate execution with media and client teams, monitor test integrity, and deliver readouts that clearly explain incremental impact, uncertainty, business implications, and recommended next steps.

MMM and measurement partner management

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Own day-to-day relationships with external marketing mix modeling