Marketing Operations Specialist - Alfred Music
Company Information
At Alfred Music and MakeMusic, our core belief is simple: everyone has the potential to improve through deliberate practice. Together under the Peaksware portfolio, our two brands bring together world-class educational publishing and cutting-edge music technology to enable musicians, instructors, and creators to unleash their full potential.
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Alfred Music inspires generations of musicians through high-quality method books, sheet music, and educational resources.
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MakeMusic powers the future of music tech through digital platforms like MakeMusic Cloud that transform how music is taught, learned, and practiced.
When you build your career with us, you join a supportive, creative team dedicated to supporting music educators and inspiring musicians around the world.
General Summary
The Marketing Operations Specialist owns the marketing technology stack for Music Brands. You are the system owner for HubSpot, the person who makes sure our marketing and CRM data is accurate, and the one who turns that data into reporting marketing and sales actually trust.
Working closely with the Sr. Director of Growth, you build the automation, attribution, and reporting infrastructure behind campaigns across MakeMusic and Alfred Music. You partner regularly with Digital Marketing, Content Marketing, and Sales.
You are a continuous learner who treats messy systems and unanswered questions as opportunities to improve, and you value input from team members at all levels.
You will work directly with the Digital Marketing, Sales Team, and Product Marketing Team Members, amongst others. This position reports directly to the Sr. Director of Growth.
Key Responsibilities
HubSpot and Martech Ownership
- Serve as primary administrator and system owner for HubSpot across Music Brands, including Marketing Hub, Sales Hub, and CMS
- Build and maintain workflows, email sequences, forms, landing pages, lists, and lead nurture programs
- Own HubSpot data architecture: custom properties, lifecycle stages, deal pipelines, record associations, and data hygiene standards
- Own campaign and attribution setup, including UTM governance, campaign objects, source tracking, and multi-touch attribution reporting
- Manage integrations across website(experience with wordpress and shopify is a plus), ecommerce, product and trial signup flows, BI tools, and third-party vendors, and validate that data passes correctly end to end
- Develop and maintain lead scoring and qualification models to prioritize sales outreach
Reporting and Analysis
- Build and maintain reports and dashboards in HubSpot, Google Analytics, and Sigma that give marketing, sales, and leadership a shared view of funnel performance
- Track and analyze traffic, trials, lead generation, conversion rates, customer acquisition cost, and pipeline contribution to surface trends and opportunities
- Reconcile data across GA4, Google Search Console, HubSpot, and the data warehouse, resolving discrepancies before they reach stakeholders
- Proactively communicate performance insights to marketing, sales, and executive stakeholders
Campaign Execution and Optimization
- Partner with marketing teams to execute multi-channel campaigns across email, web, social, and paid
- Run A/B and multivariate tests, including test design, traffic splits, deployment, and results analysis
- Monitor campaign performance against KPIs and adjust based on what the data shows
Process and Technology
- Identify inefficiencies in marketing processes and implement solutions that streamline workflows
- Document processes and best practices so the team can operate without single points of failure
- Evaluate new marketing technologies, manage vendor relationships, and ensure the existing stack is fully utilized
The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to