Marketing Operations Manager

As Marketing Operations Manager , you will empower Tithely 's marketing team to reach more churches with greater effectiveness by building the operational foundation behind every campaign. Your work will ensure our systems, data, and processes enable smarter decisions, seamless collaboration, and measurable growth, helping more churches discover technology that strengthens their ministry and advances their mission. Primary Responsibilities of the Role Marketing Project Management - Define and lead campaign planning and prioritization, ensuring initiatives are properly scoped, sequenced, resourced, and aligned with business goals. - Own the project management systems, workflows, templates, intake processes, and task configuration that enable efficient campaign execution with clear accountability. - Implement and manage the team's marketing project management platform (Asana, ClickUp, or equivalent), driving consistent adoption and execution. - Report project status, timelines, risks, and success metrics to marketing leadership. Marketing Technology Management - Evaluate, implement, and optimize the marketing technology stack, ensuring systems are integrated, scalable, and widely adopted. - Own the health and integration of HubSpot, GA4, Google Tag Manager, Pendo, Aircall, and related platforms, partnering with Data and Engineering on tools such as Fivetran and Snowflake. - Lead technical campaign implementation, including tracking, pixels, UTMs, event tagging, QA, and engineering requirements. - Maintain HubSpot data quality through workflows, governance, and AI-powered enrichment tools like Clay, continually improving segmentation, personalization, and ICP alignment. - Ensure GDPR, CCPA, and marketing data governance standards are consistently maintained. Marketing Automation Design - Design, build, and optimize email automation, nurture programs, lifecycle transitions, re-engagement campaigns, and triggered communications. - Own email performance reporting and continuously improve deliverability, engagement, segmentation, and conversion. - Build and maintain audience segmentation while identifying customer journey improvements, automation gaps, and new campaign opportunities. - Leverage AI to improve automation, personalization, audience targeting, and engagement insights. Data & Reporting Management - Own marketing attribution strategy, evolving the attribution model as data maturity grows. - Ensure accurate attribution across paid, organic, email, direct, and offline channels while maintaining HubSpot as marketing's source of truth. - Maintain reliable marketing data flowing into Snowflake and Tableau through consistent tagging, structure, and governance. - Partner with Sales Ops to manage lead scoring and lifecycle stages that preserve attribution accuracy. - Deliver weekly, monthly, and quarterly KPI reporting, and support annual planning, budgeting, and revenue forecasting with data-driven insights. Qualifications A Successful Candidate Will: - Drive results and has a track record of exceeding goals successfully - Manage Complexities by making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems - Collaborate by building partnerships and working with others to meet shared objectives - Communicate effectively by developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences - Optimize Work Processes by seeking ways to improve processes, from small tweaks to complete reengineering - Plan and Align by anticipating and adjusting effective contingency plans Required Technical Qualifications: - 5 to 7 years of Marketing Operations or related experience within B2B SaaS. - Hands-on experience implementing and managing a marketing project management platform such as Asana or ClickUp. - Deep HubSpot administration experience, including lifecycle stages, le