Marketing Manager, CRM Operations

Building the Future of Open Finance
Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
Before you, we encourage you to explore our culture page to understand what drives us and how we work.
The team
Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.
The Consumer Marketing team is responsible for delivering user and revenue growth across each of our products and key geographies. It’s a fast-growing team full of some of the best marketing talent in the world, with deep expertise and conviction in the crypto space.
As the Marketing Manager - CRM Ops focused on Consumer products at Kraken you’ll need to be a highly-motivated, data-driven marketer ready to execute the full lifecycle strategy for driving product adoption and engagement in each of our key markets, delivering revenue upside in the process. Reporting to the Sr. Manager, Lifecycle Marketing, the candidate will be a key member of the Consumer Marketing team and will work closely with numerous stakeholders across the company including marketing technology, product, data analytics, and Lifecycle.
This role involves working in a dynamic, fast-paced and feedback-driven environment to solve complex business problems where you will be given the opportunity to add value from day one in an incredible visible role in the organization.
The opportunity
- Lead the strategy for lifecycle program execution involving a channel mix of email, push, and in-app delivering best-in-class experiences that drive engagement and desired behavior and outcomes, and other actions that improve client quality and retention

- Develop advanced solutions supporting the lifecycle approach for Consumer products both from a technology and marketing execution point of view, being accountable for key metrics that support revenue growth at the company

- Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem

- Conduct data analysis of campaign and segment performance, while using data to optimize and create operational plans and manage executions

- Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the whole customer lifecycle

- Be a key stakeholder in growth across the company, keeping leadership updated on the progress being made and working closely with the wider business to drive incremental value

- Work closely with our compliance and legal teams to remove blockers in marketing across priority geos. This also involves making sure that we are being 100% compliant with local regulators in the way we market and communicate to customers

- Additional duties and responsibilities as assigned

What you bring
- 5+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution

- Extensive experience building and executing complex CRM campaigns with multiple stakeholders

- Experience with Braze, and other campaign-building tools

- A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience working within crypto as a big plus

- Strong skills in analytic tools such as Tableau, Looker, HEX, Big Query

- In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do

- Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel