Marketing Manager

About Workstreet

At Workstreet , we’re on an exciting journey to help businesses scale securely by designing and implementing cutting-edge security and compliance programs. As a fast-growing startup, we specialize in a wide range of GRC (governance, risk, and compliance) services that support frameworks across SOC 2, ISO 27001, GDPR, CMMC, NIST 800-171, NIST 800-53, and FedRAMP. We empower companies to meet regulatory requirements and enhance their cybersecurity posture from day one.

Get to know the GTM Team

We move fast; some people say it, but we mean it! This is a hyper-growth GTM org — we are a like-minded collective of builders, doers, and high-agency individuals. We work on the leading edge with companies to solve their most critical security & compliance challenges. If you want to be part of a team that moves fast — and wins doing it — you're in the right place.

The Opportunity

We're looking for our first Marketing team member to own everything! – kidding… but seriously – You'll be a T-shaped marketing generalist who can both develop strategy and execute tactically on all marketing tasks, while also managing external agencies and contractors to scale our marketing efforts.

This is a high-impact, high-visibility role reporting directly to the CRO. You'll work closely with our sales team, subject matter experts, and leadership to accelerate growth.

What You'll Do

Positioning & Messaging

- Refine Workstreet 's positioning against traditional GRC readiness firms

- Develop compelling messaging around our Vanta partnership advantage

- Ensure ICP alignment with our public messaging to fit within our target segments

- Audit and refresh all customer-facing materials (website, sales decks, proposals)

GTM Enablement

- Create customer case studies and success stories highlighting our unique value

- Develop sales collateral and one-pagers for public offerings and service line information

- Own the execution of public events, partner and field marketing

Agency & Vendor Management

- Source, evaluate, and manage external agencies for content creation, paid advertising, and SEO

- Coordinate with freelance writers, designers, and specialists to execute marketing campaigns

- Manage agency relationships and ensure deliverables align with our positioning and brand

- Build hybrid marketing model combining internal strategy with external execution

Content & Demand Generation

- Partner with our executive team to develop content calendar

- Oversee content creation through external agencies and freelancers

- Develop event strategies to generate demand

- Manage paid advertising campaigns through agency partners

Market Intelligence

- Conduct customer interviews and market research to refine ICPs

- Analyze buyer journey and optimize conversion touchpoints

- Track competitive landscape and positioning shifts

Who You Are

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Proven B2B Marketer - 4+ years of marketing experience at early-stage B2B SaaS companies (product marketing, demand gen, or growth marketing)

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Outsourced agency manager - Experience managing external agencies, freelancers, and contractors

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Ambitious domain scholar - Driven by an insatiable appetite to unpack dense industries, dismantle complex concepts, and master highly technical subject-matter expertise within cybersecurity and GRC.

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High-velocity operator - Systematically prioritize and orchestrate a high volume marketing engine that matches the Workstreet business pace.

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Autonomous startup operator - Deploy sharp problem-solving instincts to perform at a premium standard without standard corporate scaffolding, taking immediate initiative to navigate task load.

What will help you succeed

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Direct execution inside GRC or Cybersecurity - Background in marketing information security software, risk assessment platforms, or specialized compliance ecosystems (specifically frameworks like SOC 2, ISO 27001, or EU AI Act)..

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PMO level organization - As an arm