Marketing Manager

Marketing Manager Full time, Remote - Canadian Residence Only Travel: Up to 20% across North America Position Summary As the ASPEN Marketing Manager, you will own and execute the end-to-end marketing strategy for ASPEN – focused on driving pipeline growth, supporting customer expansion, and delivering measurable marketing impact. This is a highly hands-on role that offers strong visibility within the organization and an opportunity to build a marketing function within a quickly growing brand. Job Responsibilities: Demand Generation & New Logo Acquisition - Plan, own and execute lead acquisition strategies with account-based marketing (ABM) and mass marketing tactics, including target account identification, message sequencing, personalization, execution, measurement, and continuous optimization. - Own and coordinate presence at industry conferences (approximately 2–3 per year), including event planning, logistics, pre- and post-event campaigns, and lead follow-up alignment with Sales. - Manage and optimize the ASPEN website and SEO strategy in collaboration with external vendors. - Own and execute social media strategy, including approximately one post per week. - Own and execute content creation, including monthly thought leadership content. - Develop and maintain sales and marketing collateral such as case studies, solution overviews, and industry-specific messaging. Customer Marketing & Expansion (Back-to-Base) - Plan and execute a monthly customer webinar series to drive product adoption, engagement, and retention. - Lead and coordinate our customer conference, including agenda development, speaker coordination, and cross-functional alignment. - Partner with Sales and Customer Success on expansion campaigns, adoption initiatives, and upsell programs. - Support go-to-market execution for new enhancements, modules, and products. Go-to-Market Strategy & Messaging - Develop and refine core messaging, positioning, and value propositions. - Ensure consistency of messaging across all channels and customer touchpoints. - Conduct lightweight, competitive and market analysis to inform campaign design and messaging. Analytics, Performance & Ownership - Track and report on campaign performance, pipeline contribution, ROI, and conversion metrics. - Continuously optimize programs based on performance data and qualitative feedback. - Take end-to-end ownership of marketing initiatives, from planning through execution, measurement, and refinement Qualifications & Experience Required - 4–7+ years of experience in B2B marketing, ideally in enterprise, vertical SaaS, or complex software environments. - Proven ability to execute campaigns hands-on, not just manage agencies or vendors. - Experience with ABM, email marketing, and digital demand generation. - Strong collaboration with Sales and Product teams. - Analytical mindset with experience tracking pipeline, attribution, and campaign performance. - Excellent written and verbal communication skills. - High ownership mindset and comfort operating independently in a lean environment Preferred / Nice to Have - Experience within a dealership or dealership industry. - Experience building human-in-the-loop AI processes to expedite workflows. - Familiarity with marketing automation and CRM platforms - Experience running events, conferences, or field marketing programs. This role is ideal for someone who: - Wants to own marketing end-to-end rather than a narrow functional slice. - Is equally comfortable setting strategy and executing campaigns. - Enjoys working closely with Sales and driving direct revenue impact. - Thrives in a high-accountability, hands-on environment. - Is motivated by building scalable marketing foundations within a growing business. Salary Range (Ontario & BC Only): The estimated base salary range for this role is CAD$81,000.00 - CAD$99,000.00 per year. W