Marketing Lead - India

Role: Marketing Lead - India
Reports to: Bharat Soin
Location: Remote working (India-based).
We are currently a remote-first organisation, but hybrid working may be an option in the future.
Salary: Up to INR 40,00,000 depending on experience, plus equity
Hours: Full-Time, IST 9:30am-6.30pm
Please note
All communication regarding your application should go through the official application channels or our company careers page. Contacting Vestd employees via email, personal social media, or other informal routes is not appropriate. We also have a zero-tolerance approach to any form of harassment or abuse directed at our team. Candidates who do not respect these boundaries may be disqualified from the recruitment process and, in serious cases, barred from ing in future.
About Vestd
Vestd is a leading tech platform for equity management - s schemes, fund raising, company secretarial and much more.
Our regulated platform makes light work of all of the most popular and tax-efficient scheme types, empowering businesses to attract and retain their talent. Our powerful software also helps investors, and founders seeking investment.
Vestd was founded by Ifty Nasir, who lives and breathes our mission. Vestd’s big moonshot aim is to see one billion people worldwide invested in the companies they work hard to grow by 2030. We are all about inclusion and fairness for our customers and our team.
Vestd is also a B Corp-certified company, which means we’re committed to balancing profit with purpose. We care about our people, our customers, and the wider world – and we hold ourselves to the highest social and environmental standards.
If you’d like to learn more about Vestd, check out this short video from our founder, Ifty.
Requirements
The role
We are looking for individuals who are not only passionate about our mission but also comfortable and confident using cutting-edge technologies and AI tools, to streamline processes, drive innovation, and contribute to the growth of Vestd.
We're looking for a strategic, hands-on marketing leader to scale Vestd's marketing function in India. You will have already led successful marketing campaigns, but still ambitious and excited to push further.
This role owns the end-to-end go-to-market strategy, drives brand awareness and demand generation, and works closely with sales, product, and leadership to accelerate growth.
The ideal candidate will combine creative thinking, strong commercial instinct with data-driven execution. You have a passion for building and executing high-impact marketing programmes in a fast-growing business.
What success looks like in year one
We’re looking for someone who is dynamic and can deliver a consistent pipeline of qualified leads, while successfully executing the wider India go-to-market strategy.
You will have excellent commercial judgement, be expected to improve brand awareness, website performance, and campaign ROI, build meaningful partnerships and community engagement, implement effective marketing automation and reporting. AI tooling should be part of your processes to accelerate production.
What you’ll own
- India go-to-market and brand - own the India GTM strategy in alignment with global marketing objectives, and lead the Vestd India brand transition across messaging, digital assets, campaigns, and customer touchpoints.
- Demand generation and digital marketing - own website strategy, SEO, content roadmap, and conversion optimisation, and plan and execute integrated multi-channel campaigns (paid, organic, email, social, partner) that build a consistent, qualified pipeline.
- Product marketing - develop product positioning, messaging, and sales enablement assets, and lead go-to-market launch campaigns for Vestd's equity management platform.
- Marketing operations and reporting - own HubSpot workflows, lead lifecycle management, lead scoring, and campaign attribution, and report on pipeline, campaign effectiveness, and ROI to India and UK