Marketing & Influencer Outreach VA

About the Role

We are a fast-growing children's nutrition brand sold through major retailers and our own website. We're looking for a creative and highly organized Marketing & Influencer Outreach VA to support the day-to-day execution of our TikTok-first organic content strategy, creator partnerships, and email marketing.

This role is approximately 80% social media, TikTok, and influencer outreach and 20% email marketing via Klaviyo . The ideal candidate takes ownership of recurring marketing activities without requiring constant direction.
Work Structure & Requirements

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Location: Remote / Virtual

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Schedule: Full-time (35 hours per week)

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Time Zone: EST business hours

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Compensation: $10 USD per hour

Key Responsibilities

1. TikTok, Social Media & Influencer Marketing (80%)

- Take primary ownership of the day-to-day execution of our TikTok presence

- Edit founder, brand, and UGC footage into engaging short-form videos using CapCut, Canva, or similar tools

- Identify strong hooks, trends, formats, and editing styles that can be adapted to our brand voice

- Repurpose high-performing TikTok content into Instagram Reels and other social channels

- Schedule and publish social content consistently

- Write engaging captions, hooks, and social copy aligned with our brand voice

- Monitor TikTok performance and identify which topics, formats, and creative approaches are gaining traction

- Research relevant TikTok creators within parenting, wellness, nutrition, family, and lifestyle categories

- Conduct personalized influencer outreach and follow-ups

- Coordinate product gifting and creator collaborations

- Maintain an organized influencer database and track outreach, responses, and partnerships

- Manage creator deliverables and ensure agreed TikTok/UGC content is received on time

- Organize UGC assets and track content usage rights

- Identify strong creator content that can be repurposed across TikTok, paid media, email, and other channels

- Upload, format, and publish approximately one blog article per week

- Use AI tools to support content ideation, drafting, and repurposing where appropriate

2. Email Marketing (20%)

- Build and schedule email campaigns in Klaviyo

- Maintain the email campaign calendar

- Write and edit email copy in line with our brand voice

- QA campaigns before launch and support audience segmentation

- Run A/B tests across subject lines, copy, and creative

- Build, update, and optimize automated Klaviyo flows including Welcome, Abandoned Cart, Post-Purchase, Win-Back, and Replenishment flows

- Monitor basic campaign performance and identify opportunities for improvement

Required Skills & Experience

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Experience: 2+ years in TikTok marketing, social media, influencer marketing, content marketing, or digital marketing

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Video: Strong hands-on experience creating and editing TikTok and short-form video content; comfortable editing with CapCut, Canva, or similar tools

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Influencer: Experience researching, sourcing, and conducting outreach to TikTok creators and influencers; good understanding of UGC and what makes creator content effective

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Email: Experience with Klaviyo or another email marketing platform

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Communication: Strong written English and ability to write natural, engaging social and email copy

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Tools: Comfortable using AI tools such as ChatGPT or Claude to improve efficiency

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Industry: Experience with CPG, wellness, nutrition, food, or e-commerce brands is a strong advantage

Originally posted on Himalayas