Marketing Head (Automotive)
We are seeking a highly experienced and visionary Marketing Head to lead our nationwide marketing initiatives across ATL, BTL, PR, Digital Marketing, and events. This role will drive the development and execution of innovative marketing strategies that accelerate business growth, enhance brand equity, and deliver measurable results.
Key Responsibilities
- Lead the development, execution, and optimization of nationwide marketing strategies and plans.
- Conduct market research, analyze customer behavior, and monitor competitor activities to adapt strategies as needed.
- Design and implement brand positioning for each product in the market.
- Oversee the marketing budget, ensuring cost efficiency and ROI.
- Manage PR, press relations, and marketing communications agencies.
- Direct ATL, BTL, PR, and digital marketing teams to deliver impactful campaigns.
- Plan and execute events, including car launches, trade shows, media test drives, and brand activations.
- Oversee award recognition programs, CSR initiatives, and internal marketing events.
- Drive data-driven digital marketing programs, including social media content, paid media, and analytics.
- Monitor and evaluate campaign performance, preparing regular reports for management.
- Provide leadership and guidance to ensure a high-performing marketing team.
Qualifications
- Bachelors degree in Marketing, Business, PR, Communication, or Management.
- 10+ years of progressive experience in marketing leadership roles.
- Strong background in brand management, marketing strategy, PR, and digital marketing.
- Proven success in developing and executing nationwide marketing campaigns.
- Exceptional project management, leadership, and analytical skills.
- Excellent communication and interpersonal abilities.
- Highly adaptable, with the ability to manage multiple priorities in a fast-paced environment.
What We Offer
- Competitive salary and benefits package.
- Opportunity to lead nationwide marketing initiatives for a well-established brand.
- Collaborative and dynamic work environment.
Originally posted on Himalayas
This role requires you to be in the Philippines. If that means relocating or flying in, it is worth checking fares before you commit to a start date.
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