Marketing - First Hire (m/f/d), German Speaking

About The Company

At NaroIQ, we believe the fund industry is undergoing a structural shift: investors are more cost-conscious and transparency-driven than ever, and ETFs are a natural outcome of this shift.

Yet many capital management companies (ManCos) excel at running traditional mutual funds - but struggle to enter the ETF market. Launching and operating ETFs adds a new layer of complexity: new partners, interfaces, processes, and systems that most existing setups weren't built for.

NaroIQ gives ManCos a fast, reliable path into the ETF market. We provide the digital ETF infrastructure that reduces operational complexity, so ManCos can launch and run ETFs at scale and compete effectively, helping broaden access to the market beyond dominant, US-based providers.

We are remote-first, with in-person collaboration opportunities. We work with international clients and have raised over $10m from top-tier investors and operators across finance and technology.

The Role and What Makes It Special

You own the two functions that decide how the outside world experiences NaroIQ: How we are perceived in the market, and who we manage to attract to build it. Marketing and Employer Branding sit together in one role at NaroIQ because the same narrative - sharp, technical, high quality - has to land with senior executives and journalists as well as with the engineers, operators and commercial talent we want to hire next.

This is a hands-on, individual contributor role. You will not manage a team of specialists who do the work - you'll do the work: drafting the LinkedIn post, creating our brand strategy, building relationships with journalists, organizing events, designing an employer brand. And you'll build the systems that let NaroIQ scale this without losing sharpness.

There is no marketing playbook to inherit and nobody above you in the function. You set the priorities, decide what not to do, and carry the call. That takes unusual self-drive - the kind where nobody has to ask you for a status update, and where an unclear brief is something you resolve rather than escalate.

You report to the CEO (Chris) and work in tight loops with Growth, Product and the leadership team. Over time, you have the opportunity to grow the function around you.

Tasks

What You'll Do

PR & Events

- Run PR campaigns end-to-end, directly and with external PR partners, to build durable credibility and secure consistent placements in tier-1 outlets (Handelsblatt, Bloomberg, FT) and the FinTech and asset-management publications that matter

- Build and maintain a working network of journalists and editors; develop narratives that sharpen NaroIQ's positioning

- Plan and coordinate events and speaking slots (e.g. Money20/20, FinTech and asset-management conferences, exclusive industry roundtables)

Content & Brand

- Build a scalable content and thought-leadership engine that actively supports sales enablement and pipeline progression

- Grow NaroIQ's organic LinkedIn presence at the company and founder level. A steady cadence of substantive posts, not noise.

- Build and maintain a consistent brand identity across every surface: website, pitch deck, one-pagers, careers page, sales collateral

- Create a brand that sticks with our audience: You decide how we are perceived in the market and what the NaroIQ storyline should look like

Demand Generation & Sales Alignment

- Develop the materials that prepare and accelerate enterprise conversations: one-pagers, decks, whitepapers, case studies

- Build and run inbound growth motions: SEO, AI search optimization, and targeted growth experiments

- Close the loop with Sales: instrument what's working, kill what isn't, feed campaign learnings back into product and positioning

Employer Branding

- Build NaroIQ's employer brand into a real asset: a careers narrative that pulls senior talent in, a candidate experience that earns referrals

- Position NaroIQ as one of the most attractive places to work in