Marketing Data Analyst

Company Overview

Established in 2008, Zicasso is the most-reviewed and highest-rated luxury travel company, specializing in immersive custom tours, vacations, and safaris. Our Zicasso travel specialists are the world’s top 2% of boutique tour operators and travel agents, pre-vetted and handpicked to compete in creating itineraries tailored to each of our travelers’ unique preferences. Joining Zicasso, you'll play a key role in bringing our travelers’ dreams to life—pushing the boundaries of what’s possible with luxury travel experiences.

As a member of our team, you’ll be part of a company recognized for its strong brand reputation among discerning travelers. Our authority in the luxury travel industry is consistently affirmed through features in top media outlets, including The New York Times, The Wall Street Journal, BBC, Forbes, CNN, and Condé Nast Traveler, to name a few. See our press coverage here .

We are a fully remote company spanning five continents, and we foster a dynamic, progressive global work environment that values creativity, initiative, and continuous learning. We're seeking passionate, data-driven individuals who thrive in a high-performance environment and are eager to contribute to our innovative company culture, underpinned by a consistent pursuit of excellence, integrity, and teamwork.

Our global team comes together biannually for international retreats and summits . These are typically held for a week at a new location each time, providing opportunities to share ideas, collaborate in person, and strengthen our culture, all while learning firsthand about the destinations we serve. These events embody our commitment to both professional growth and the transformative power of travel.

Join us in shaping the future of luxury travel while working towards our vision—creating a more connected humanity through travel. To learn more, visit https://www.zicasso.com/careers .

The Role

Zicasso is looking for a highly skilled Marketing Data Analyst to join our team. In this role, you will play a key part in uncovering actionable marketing insights that drive our business forward. You will work closely with marketing, product, and customer experience teams to interpret complex datasets, design reporting frameworks, evaluate campaign performance, and provide data-driven recommendations to optimize customer acquisition, retention, and overall marketing strategy. This is an individual contributor position.

Key Responsibilities
- Marketing Analytics & Reporting: Interpret data, analyze results using statistical techniques, and provide ongoing reports and dashboards to support marketing campaigns, ad spend optimization, customer retention strategies, and personalized communication.
- BI & Dashboard Development: Build and maintain informative, well-designed dashboards in Tableau and Looker Studio to track key performance indicators (KPIs) across acquisition channels.
- Funnel & User Journey Analysis: Analyze user behavior across the entire customer journey to identify friction points, optimize conversion funnels, and uncover opportunities for acquisition and retention growth.
- Experimentation & Testing: Assist in designing, implementing, and analyzing A/B tests and promotional experiments to evaluate the business impact of marketing and product initiatives.
- Data Integration & Quality: Develop strategies that optimize statistical efficiency and data quality. Collaborate with data engineering to acquire, join, and validate marketing data from primary and secondary sources (e.g., Google Ads, GA4, Search Console).
- Customer & Campaign Insights: Apply segmentation and analytical techniques to analyze ad spend efficiency, customer targeting, and campaign performance.
- Cross-Functional Collaboration: Partner with marketing, product, management, and customer experience teams to prioritize business and information needs, translating business requirements into clear analytical tasks.
- Process Improvement: Locate