Marketing Coordinator
Key Responsibilities
Marketing Coordination
- Support the execution of regional marketing campaigns and activations across online, offline, retail, and experiential channels
- Coordinate timelines, approvals, and delivery of campaign assets
- Assist with maintaining franchise calendars and campaign trackers
- Support the adaptation of global assets for APAC markets
- Support and attend brand activations, and public events across multiple markets, including occasional weekend work
- Coordinate cross-functional projects with internal global and regional stakeholders
- Proactively suggest marketing ideas and opportunities to help grow WildBrain’s brands, integrating licensee products where appropriate
- Coordinate approvals with global brand teams, franchise teams, regional marketing leads, social teams, and external partners
- Support the development and execution of social-first and digital-led campaigns, working closely with internal and external teams
Brand, Social & Retail Support
- Assist with social media scheduling, reporting, and content coordination
- Lead licensee social post approvals and KOL/influencer social content approvals
- Support retailer and licensee presentations and promotional materials
- Main contact for regional social channel agencies, managing paid activity, translations, content calendars and regional content coordination
- Coordinate marketing assets with agencies, licensors, and internal teams\
Campaign & Reporting Support
- Track campaign activity and support reporting processes
- Assist with post-campaign summaries and case studies
- Maintain marketing documents, approvals, and file management
- Administrative Support
- Assist with invoice processing and budget tracking
- Provide general administrative support to the marketing team
Skills & Experience
- Previous experience in marketing, entertainment, retail, or agency environments
- Strong verbal and written communication skills in English, Japanese and Taiwanese Mandarin
- Able to communicate effectively with partners and stakeholders; including the ability to draft correspondence, presentations, and reports in Taiwanese Mandarin, Japanese and English.
- Strong organization and multitasking skills
- Excellent communication and attention to detail
- Ability to manage multiple projects in a fast-paced environment
- Proficiency in PowerPoint, Excel, and other Microsoft Office tools
- Knowledge of the digital landscape, latest trends & experience with social media platforms Instagram, Facebook, TikTok platforms is needed
- Occasional travel may be required
Personal Attributes
- Comfortable working across multiple time zones with global and regional teams
- Highly organized and proactive
- Collaborative and team-oriented
- Passion for entertainment, character IP, pop culture, and social marketing
- Able to work in a fast-paced environment
- Strong attention to detail and communication skills
What We Offer
Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future.
Our Commitment
Diversity, Equity, and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.
We demonstrate our commitment to this by striving to provide a support