Marketing & Content Specialist (Healthcare)
Job Title: Marketing & Content Specialist (Healthcare)
Position type: Full-Time
Work hours: 8:00 AM to 5:00 PM Mountain Daylight Time
Work days: Monday to Friday
Salary: $5 - $7 per hour, depending on experience
Workplace: Remote
Preferred Candidate Location: Philippines
We are seeking a creative, proactive, and dependable Marketing & Content Specialist to support the marketing and digital presence of a growing U.S.-based healthcare business specializing in optical, audiology, hearing care, and related vision and hearing solutions .
This role focuses on social media management, content creation, website improvements, digital branding, and marketing coordination. You will help strengthen the organization's online presence by creating engaging content, managing Facebook and other digital channels, producing Reels and short-form content, and supporting updates to its Shopify website.
The ideal candidate is resourceful and comfortable taking ownership of marketing projects. We are looking for someone who can bring fresh ideas to the table, recommend useful tools and improvements, and independently turn concepts into polished marketing content.
Candidates with healthcare marketing experience are highly preferred, particularly those who have supported optometry, optical, audiology, hearing care, medical, or other healthcare organizations.
Because the organization's marketing strategy and processes are continuing to evolve, you should be comfortable adapting to changing priorities and helping establish more organized and scalable marketing workflows.
Candidates are highly encouraged to submit a portfolio or examples of previous marketing and content creation work when available. We understand that some candidates may be unable to share certain projects due to confidentiality agreements or NDAs.
Key Responsibilities
Social Media & Content Creation
- Manage and maintain Facebook and other social media channels
- Create, schedule, and publish engaging social media content
- Produce periodic Reels, short-form videos, graphics, and other digital content
- Develop and maintain an organized content calendar
- Generate creative content ideas aligned with the organization's services and target audience
- Repurpose existing information into engaging marketing and social media content
- Assist with basic marketing copy and messaging
- Maintain consistent branding, messaging, and visual presentation across digital channels
Website & Digital Brand Support
- Assist with Shopify website updates and improvements
- Update website content, images, and marketing information as needed
- Help improve the presentation, organization, and user experience of the website
- Maintain consistency between website and social media branding
- Identify opportunities to strengthen the organization's overall digital presence
- Recommend tools or applications that could improve website and marketing workflows
Marketing Coordination
- Assist with planning and organizing marketing campaigns and initiatives
- Research relevant healthcare industry trends, competitors, audiences, and content opportunities
- Recommend marketing ideas, tools, and strategies that can strengthen brand awareness
- Organize marketing assets, templates, content libraries, and digital files
- Maintain marketing calendars, spreadsheets, project trackers, and documentation
- Track marketing tasks, deadlines, and ongoing projects
- Coordinate with leadership and other team members on marketing priorities
- Support additional marketing and branding projects as business needs evolve
Top 3 Priorities
1. Social Media & Content Creation
Create and manage engaging social media content, including Facebook posts, Reels, short-form videos, graphics, and other digital materials that strengthen the organization's online presence.
2. Website & Brand Management
Support Shopify website updates and improvements while maintaining a polished, professional, and consis