Marketing Automation Specialist
Marketing Automation Specialist (HubSpot, Marketo & CRM Automation) – Remote | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago , one of our clients is hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing systems that drive lead generation, conversion, pipeline growth, and revenue attribution .
This is a hands-on execution role — not a passive campaign coordination position.
You’ll design, build, test, and optimize:
- Email marketing automation
- Lead nurture workflows
- Lead scoring and lifecycle systems
- CRM automation
- Segmentation and lead routing
- Campaign tracking and attribution
You’ll work across platforms such as HubSpot, Marketo, Pardot, ActiveCampaign, Klaviyo, and Salesforce , helping marketing and sales teams operate more efficiently and convert more leads into revenue.
If you enjoy combining marketing automation, CRM systems, data, email marketing, and performance optimization , this role is a strong fit.
What You’ll Own
Marketing Automation & Workflow Development
- Build and optimize automated nurture sequences, drip campaigns, triggered workflows, and lifecycle automations
- Create scalable automation systems across the customer journey and marketing funnel
- Configure workflow triggers, conditions, branches, delays, and actions
- Test automation logic and troubleshoot workflow issues
- Improve lead progression from initial engagement through MQL, opportunity, and sales handoff
- Identify opportunities to reduce repetitive manual marketing processes
Email Marketing & Campaign Execution
- Build, test, launch, and optimize email campaigns using:
- HubSpot
- Marketo
- Pardot
- ActiveCampaign
- Klaviyo
- Create automated nurture and lifecycle email sequences
- Conduct A/B testing across:
- Subject lines
- Email copy
- Calls-to-action
- Send times
- Audience segments
- Ensure campaigns are responsive, accessible, on-brand, and conversion-focused
- Monitor deliverability and campaign performance
CRM Automation & Sales Alignment
- Integrate marketing automation workflows with CRM platforms such as:
- Salesforce
- HubSpot CRM
- Zoho CRM
- Build and maintain accurate lead routing and assignment workflows
- Improve marketing-to-sales handoff processes
- Maintain lifecycle stages and lead statuses
- Support lead scoring frameworks based on demographic, firmographic, and behavioral signals
- Ensure sales teams receive qualified leads with accurate context and engagement history
- Track progression from engagement → MQL → opportunity → revenue
Lead Scoring, Segmentation & Database Management
- Build and optimize lead scoring models
- Segment audiences based on:
- Persona
- Industry
- Geography
- Behavior
- Engagement
- Lifecycle stage
- Maintain clean and organized marketing databases
- Audit CRM and marketing automation data for accuracy
- Identify duplicate, incomplete, or outdated records
- Improve database health and segmentation quality
- Support compliance with GDPR, CAN-SPAM, CCPA , and applicable email marketing requirements
Analytics, Attribution & Reporting
- Monitor campaign and funnel performance across:
- Open rates
- Click-through rates
- Conversion rates
- MQL generation
- MQL-to-opportunity conversion
- Pipeline contribution
- Revenue attribution
- Build dashboards and reports using:
- HubSpot
- Marketo
- Power BI
- Tableau
- Analyze automation and campaign performance
- Identify funnel bottlenecks and optimization opportunities
- Translate marketing data into clear, actionable recommendations
Integrations & Marketing Operations
- Support integrations between marketing automation platforms, CRM systems, and other business tools
- Use platforms such as Zapier to automate cross-platform workflows
- Troubleshoot synchronization, lead routing, and workflow issues
- Support API or webhook-based integrations where applic