Marketing Associate Director, MYFEMBREE

Sumitomo Pharma Co., Ltd., is a global pharmaceutical company based in Japan with operations in the U.S. (Sumitomo Pharma America, Inc.), focused on addressing patient needs in oncology, urology, women's health, rare diseases, cell & gene therapies and CNS. With several marketed products and a diverse pipeline of early- to late-stage investigational assets, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website or follow us on LinkedIn.
Job Overview:

This position reports to the Executive Director, Marketing for MYFEMBREE and is part of SMPA’s Commercial organization. This role will help develop the patient/consumer strategy and lead tactical execution of marketing initiatives for the ongoing growth of MYFEMBREE, for patients living with the pain associated with EM and Heavy Menstrual Bleeding associated with UF. This role will also help develop the brand campaign to cover both Consumer and HCP.
Essential Functions Required for Job:

- Plan and develop patient/consumer content and media, working cross functionally to ensure an integrated and timely execution of patient engagement strategies. 

- Ensure DTP/DTC strategies, creative, messaging, and tactics are aligned with key insights, brand strategy, patient journey, and HCP strategy (e.g., social, email, search, websites, point-of care, etc.)

- Partner with Omnichannel Marketing to align and orchestrate HCP omnichannel touchpoints across the patient journey, including brand messaging, creative strategy, business rules/requirements and KPIs for maximum impact in collaboration with cross-functional and agency partners.

- Drive digital/social media marketing strategy, execute tactics, and build measurement/optimization plans, ensuring all touchpoints integrate well within the consumer/patient omnichannel ecosystem

- Maintain deep understanding of patient insights, journey, and segmentation strategies and apply them to optimize CX and campaign performance.

- Contribute to MYFEMBREE brand strategy and tactical planning with cross-functional stakeholders.

- Provide expertise and influence development of CRM/Digital campaigns across all consumer/patient channels and touchpoints.

- Support adherence and persistence initiatives, including patient support programs, mobile tools, and educational resources.

- Support PR initiatives, including but not limited to strategic partnerships and earned media execution.

- Gain approval for marketing materials through internal review process to ensure activities follow compliance, regulatory and legal requirements. 

- Collaborate with market research and analytics teams to generate patient insights, evaluate program effectiveness, and optimize messaging and channel mix.

- Build strong cross-functional relationships within brand marketing and across the organization.

- Champion patient POV and materials through field training and sales communications.

- Ensure adherence of customer privacy and compliance practices

Knowledge, Skills and Abilities (general & technical):

- Passionate about making a meaningful difference for patients

- ONE team mindset to planning and executing MYFEMBREE marketing initiatives.

- Builds strong relationships to optimize performance.

- Fast learner who can adapt and change course when needed.

- Motivated to challenge the status quo and innovate to deliver impactful patient experiences that contribute to brand growth

- Self-starter who can work independently and collaboratively, prioritize tasks, and has initiative and excitement to take on unfamiliar tasks.

- Excellent communication and collaboration skills.

- Outstanding project management skills with proven ability to manage interdependencies and competing deadlines to ensure deliverables are on time, on budget, and address business objectives.

- Strong interpersonal skills and ability to manage agency partners.

- Exceptional financial busine