Marketing Associate

Marketing Operations Associate – Salesforce, CRM & List Building Position Type: Full-Time, Remote Working Hours: U.S. Central Time (CST) About the Role At Pavago , one of our clients is hiring a Marketing Operations Associate to support CRM management, marketing data, prospect list building, campaign operations, reporting, and workflow optimization. This is a hands-on, execution-focused role for someone who enjoys working behind the scenes to keep marketing systems clean, accurate, organized, and scalable . You’ll work closely with the VP of Marketing and support day-to-day operations across Salesforce, marketing automation platforms, prospecting tools, campaign reporting, and data management . The ideal candidate is highly detail-oriented, comfortable working with large amounts of CRM data, and capable of turning messy marketing processes into reliable, repeatable workflows. What You’ll Own Salesforce CRM & Marketing Data Management Maintain the accuracy and reliability of marketing data inside Salesforce CRM . You’ll: - Audit, clean, and standardize CRM records. - Maintain accurate lead and contact information. - Identify and merge or resolve duplicate records. - Standardize fields and data formatting. - Maintain campaign attribution and source data. - Segment records based on marketing and campaign requirements. - Monitor CRM hygiene and proactively identify data quality issues. - Ensure marketing data is clean and ready for campaign execution. - Support accurate reporting across marketing and sales systems. Prospect List Building & Data Enrichment Build targeted B2B prospect lists using tools such as: - ZoomInfo - Apollo - LinkedIn - Similar prospecting and data-enrichment platforms You’ll: - Research companies and decision-makers. - Build lists based on Ideal Customer Profile criteria. - Validate and enrich prospect information. - Segment prospects by: - Industry - Job title - Geography - Company size - Campaign criteria - Remove duplicates and inaccurate records. - Prepare clean, campaign-ready lists. - Support outbound marketing and lead generation initiatives. Marketing Automation & Campaign Operations Support campaign execution across platforms such as: - Salesforce - Pardot / Marketing Cloud Account Engagement - HubSpot - Similar marketing automation systems Responsibilities include: - Supporting email campaign setup and execution. - Building and maintaining audience segments. - Assisting with nurture workflows. - Maintaining campaign tracking. - Ensuring proper tagging and attribution. - Performing pre-launch data and campaign checks. - Monitoring campaign operations for errors or inconsistencies. - Supporting accurate handoffs between marketing and sales. Reporting & Marketing Analytics - Maintain marketing dashboards and reporting systems. - Track campaign and lead generation activity. - Validate reporting data for accuracy. - Identify inconsistencies between CRM and marketing platforms. - Support campaign attribution reporting. - Prepare recurring marketing performance reports. - Help leadership maintain visibility into campaign and pipeline activity. - Improve reporting processes as marketing operations scale. Marketing Operations & Process Improvement - Document marketing processes, workflows, and SOPs. - Identify repetitive or inefficient processes. - Recommend improvements to marketing workflows. - Help standardize recurring operational tasks. - Maintain clear documentation for campaign setup and execution. - Support automation opportunities where appropriate. - Help create scalable systems that reduce manual work and improve accuracy. SEO & Website Support Provide basic operational support for website and SEO initiatives, including: - Website audits - Metadata updates - Keyword implementation - Internal linking - Content updates - Basic CMS maintenance - Competitor research Deep technical SEO expertise is not re