Marketer + Google Ads and Analytics Leader

Plan, implement and manage data driven client SEO/SEM/PPC programs

- Must be an exceptional writer and communicator

- Marketing strategist with a Conversion Rate Optimization (CRO) mindset

- SEM management includes:
- Conducting keyword research

- Creating campaigns and monitoring performance

- Managing campaign budgets

- Performing A/B testing and audits

- Continually optimize campaigns and landing pages

- SEO management includes:
- Understanding personas to better target identified audiences

- Creating keyword and linking strategies

- Optimizing meta descriptions

- Performing regular audits of SERP rankings, crawlability, page indexing, domain and link structure, sitemaps, page speed and mobile performance

- Providing recommendations to content writers to drive SEO content creation

- Analytics management includes:
- Analyzing data and provide evidence-based recommendations

- Correlating performance metrics against digital marketing KPIs

- Identifying deficiencies and implement solutions in a timely manner

- Presenting data in a meaningful way

- Suggest improvements for process and productivity optimization

- Work with content writers, web developers and marketing teams to properly implement best practices

- Stay up-to-date with the latest SEO-SEM and website content marketing trends, best practices and tools

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Experience with and capacity to quickly learn and utilize the following tools:

- Google Ads

- Google Search Console

- Google Tag Manager

- Google Tag Manager Debugger

- Google Tag Assistant

- Google Analytics

- Google Looker Studio

- Google Optimize

- Google Data Studio

- Google Keyword Planner

- Google Structured Data Testing Tool

- Hotjar/CrazyEgg/MouseFlow/etc.

- Moz/AHREFs/etc.

- Screaming Frog

- SpyFu/SEMRush

- HubSpot

- Schema MarkUp Generator

- Yoast

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Familiarity with HTML, CSS, JavaScript and Amazon Marketing Services

- Possess excellent time management skills

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Have a sense of ownership and pride in performances and its impact on company’s success

- Ability to collaborate effectively

- Ability to proactively communicate

- Experience in developing and executing marketing strategies

- Knowledge of online lead generation and content strategy

- Strong analytical skills with the ability to interpret data and trends

- Expertise in branding and social media marketing

- Excellent communication and organizational skills

- Ability to work independently and in a team environment

- Experience in user experience design and HCI is a plus

- Bachelor's degree in Marketing, Business, or related field is a plus

Must have a passion for all things web, learning every day and working with the most creative, awesome team in St. Louis.

Feel free to review our employee handbook -
Offshore firms and recruiters DO NOT APPLY.

Leading web/digital marketing technology agency in St. Louis is seeking an exceptional marketing analyst and writer for the web to join our growing team. We offer a flexible work from anywhere environment.

We are looking for passionate, results driven, left brain / right brain professionals who are naturally curious and hope to change the world via technology and marketing.
We hire people based upon the H's:

- Happy - a zest for life and desire to delight our clients

- Humble - no egos allowed. ever.

- Hungry - will want to change the world

- Honest - always do what you say you're gonna do

Offshore firms and recruiters DO NOT APPLY.

Originally posted on Himalayas