Manager, Brand Marketing

Overview

The Brand Manager supports the Brand Director across 2–3 brands in the WellBiz Brands portfolio. The Brand Manager owns day-to-day execution of assigned brand initiatives, projects, and operational work across the full scope of the brands, with social and content execution as a primary functional lane. Working within the strategy and direction established by the Director, this role independently manages assigned workstreams and day-to-day decisions within its area of responsibility.
WellBiz Brands Benefits:

- Flexible time off and holiday schedule

- Medical, dental, vision, and life insurance

- Health Savings Account

- Flexible Spending Account

- 401K match

- Monthly allowance for spend at WellBiz Brands, Inc. owned brands

- Cell Phone reimbursement

- Free Employee Assistance Plan

Compensation Range: $70,000.00 - $77,500.00. Offers to select candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

Salary ranges reflect Colorado disclosure requirements. Compensation may vary by geographic location for candidates working outside Colorado.
Position Responsibilities:
Brand Operations & Project Support

- Serve as a first point of contact for time-sensitive brand questions and requests from franchisees and cross-functional partners, resolving routine matters independently and escalating issues that require Director input.

- Own and drive assigned brand initiatives, projects, and deliverables, coordinating across stakeholders and seeing them through to completion.

- Manage recurring brand operational activities, including status reporting, meeting preparation and follow-up, budget or vendor tracking, and documentation, ensuring priorities remain organized and on track.

- Bring an informed point of view on execution — how brand strategy, positioning, and creative direction should translate into content, campaigns, and franchisee-facing materials — and make recommendations to the Director.

Social & Content Execution

- Manage execution of the brand’s social and content plan against strategy, campaign priorities, and direction set by the Director, translating that direction into a coherent content calendar and day-to-day execution.

- Contribute to refining target audiences and customer segments using first- and third-party data, in partnership with the Web & Paid Media Manager.

- Analyze and surface performance trends, platform changes, and audience engagement signals, recommending adjustments to the Director as appropriate.

Content Planning & Production

- Own and manage the brand’s social content calendar, ensuring alignment with campaign priorities and key business initiatives set by the Director.

- Partner with creative teams to brief, develop, and deliver social-first content, including short-form video, graphics, and real-time content.

- Ensure all content is on-brand, consistent in voice, and tailored appropriately by platform.

- Manage timelines, approvals, intake coordination, asset routing, and cross-functional follow-up.

Community Engagement & Brand Presence

- Manage day-to-day community management and social listening (platform behaviors, audience engagement patterns, trend awareness), independently addressing routine matters and surfacing notable patterns or issues to the Director.

- Manage day-to-day community engagement across social platforms, including monitoring and responding to comments, messages, and reviews.

- Escalate customer or reputational issues as needed in partnership with internal stakeholders.

- Foster an active, engaged online community through thoughtful, timely interaction.

Performance Reporting & Support

- Own regular content and social performance reporting for the Director and cross-functional team, in partnership with the Web & Paid Media Manager.

- Interpret performance data and audience insights and develop recommendations on content direction, targeting, and channel investment for the Dir