Link-Building Outreach Specialist (£27K - £33K DOE)

We're the team iGaming operators turn to when growth matters most — and we're growing fast ourselves. At Receptional , you'll find colleagues who are bright, ambitious, and genuinely supportive. Specialists who do their best work together, sharing ideas, moving fast, and holding themselves to a high bar.

Whether you're starting out or stepping up, you'll get genuine investment in your development through our internal academy, real variety in your work, and a direct impact on some of the biggest names in the industry. Competitive benefits, flexible working, and a team that has your back.

We were named Marketing Services Supplier of the Year at the EGR B2B Awards 2026, and Best Medium Agency to Work For at the Company Culture Awards 2025 — recognition for the work we do and the place we've built to do it.

Link-building in iGaming is one of the most challenging outreach environments in digital marketing. The sector is heavily scrutinised, publisher standards are high, and the placements that actually move the needle take real skill to secure. As a Link-Building Outreach Specialist at Receptional you'll be working across a portfolio of iGaming clients with genuine account ownership, real variety, and a team that takes outreach seriously as a discipline — not an afterthought. If you want to work somewhere that invests in doing this properly, this is worth a look. What We're Looking For

You'll need to be analytically sharp, commercially aware, and genuinely comfortable in client-facing situations. This isn't a role where you can hide behind spreadsheets — you'll be pitching publishers, negotiating placements, and presenting performance to clients who expect results. At the same time, you need to be a strong day-to-day operator: organised, proactive, and on top of the detail across multiple accounts simultaneously.

Essential:

- At least 1 year's experience in off-page SEO and link-building, ideally agency-side

- A proven ability to craft compelling, persuasive outreach communication that gets results

- Proficient with outreach and SEO tools — BuzzStream, Ahrefs, or equivalent

- Data-driven mindset: you set measurable goals, track performance, and optimise based on what the numbers tell you

- Strong organisational skills — you manage multiple client deadlines simultaneously without things slipping

- Comfortable presenting to clients and internal stakeholders

- Comfortable using AI tools to support content production and outreach workflows

Desirable:

- Experience in digital PR campaigns

- Some knowledge of SEO or content optimisation

- iGaming or regulated-sector experience — we'll get you up to speed if not

How you'll be measured

Link diversity targets met each month, content quality and output against agreed timelines, deadline adherence across all client deliverables, and outreach effectiveness — open rates, placement success rate, and live links secured. What You'll Be Doing

This is a hands-on outreach role where you'll be running strategic link-building campaigns for iGaming clients from end to end. That means researching targets, crafting pitches, negotiating placements, and producing content that meets publisher editorial standards — all at pace, across multiple accounts simultaneously. There's no hiding behind process here; you'll be expected to own your accounts, drive results, and bring strategic thinking to everything you do.

In practice, that looks like:

- Researching and developing strategic link-building plans that maximise ROI across your client portfolio

- Sourcing relevant publications and websites aligned to each client's sector and objectives

- Crafting compelling outreach communications and negotiating placements within agreed parameters

- Developing targeted content assets designed to secure placements — written to editorial standard, built around what publishers actually want

- Monitoring and analysing campaign performance continuously — optimising what isn't working, doubling down on wh