Lead Qualifier

We are looking for a highly organized, process-oriented Lead Qualifier to join our team. This is a key role in helping us increase top-of-funnel lead volume and free up our sales closers to focus on driving revenue and a ramp-up to a sales role.

As a Lead Qualifier, you will manage the administrative and operational side of our lead management process – from importing leads from third-party sources into Salesforce to qualifying them based on predefined criteria. Your goal is to quickly and accurately determine which leads are worth forwarding to the sales team for follow-up, ensuring only high-potential leads reach the closers.

With this role, the goal is to be promoted to a sales outreach rep within 6-12 months, so candidates need to be comfortable with the idea of having conversations over the phone with potential clients and be interested in sales. Previous sales experience is not required.

Core Responsibilities
- Lead Importing & Management
- Export leads from third-party sources (e.g., Influencers Club) and import them into Salesforce.
- Maintain clean, up-to-date lead records by updating owners, statuses, and removing duplicates.
- Enroll or unenroll leads from Marketo and other automated flows as needed.

- Lead Qualification
- Review lead profiles, social media accounts, and engagement metrics.
- Qualify leads according to our Ideal Customer Profile (ICP) and internal scoring framework (e.g., follower count, engagement rate).
- Forward qualified leads (scores 3–4) to the closing team for next steps.
- Discard or deprioritize low-quality leads (scores 1–2) per agreed process.

- Process Execution
- Follow a detailed set of SOPs and maintain high throughput.
- Ensure timely processing of replies so that closers can act on qualified leads quickly.
- Assist with light data entry and other admin tasks related to the lead funnel.

- Collaboration & Reporting
- Work closely with the Sales and Ops teams to ensure smooth handoffs.
- Flag any process bottlenecks or recurring issues.
- Participate in onboarding sessions and receive training on Salesforce, Marketo, and our qualification criteria.