Junior Account Executive, New Markets

About Valsoft

Valsoft builds and scales vertical market software companies. We partner with strong teams, invest in the long term, and run disciplined operating systems to drive sustainable growth across our portfolio.

About BluSynq

BluSynq is changing the way operators run their front desk. Our AI-powered agent connects to the tools a business already uses and answers questions, books appointments and closes deals — automatically, 24/7 — over voice, text and email. We are a fast-scaling, tech-driven business inside the Valsoft / Aspire Software portfolio, working closely with DockMaster, the leading marina management platform.

The Opportunity

This is a first or second sales job, and a real one.

We're hiring a Junior Account Executive to take BluSynq into new markets.

BluSynq already has a natural home inside DockMaster's marina customer base. That is not your territory. Yours is everything outside it: independent operators who have never heard of us, and the adjacent industries where the same problem exists. If a business loses money every time the phone rings and nobody picks up, it's a prospect.

You won't be doing it alone. A dedicated Sales Development Representative works alongside you, building target lists and running first-touch outreach to book qualified meetings into your calendar. From that first meeting on, the deal is yours: discovery, demo, proposal, negotiation and close.

You'll still create pipeline of your own. The best sellers always do, and in a new market a rep who only works booked meetings never learns why the market says no. But you have a partner at the top of the funnel, and a real say in who they call.

You will not be building the go-to-market strategy. That's the point. The talk tracks, demo flow, pricing and CRM process are being built for you by the senior seller and the COO. What you will do is find out which industries outside our home market actually buy — and that read is worth as much to us as the revenue.

You'll be coached directly, weekly, on live calls and recorded ones. If you're hungry, coachable and willing to pick up the phone yourself when the calendar looks thin, this is a seat where you can be closing your own deals inside 60 days and running a full territory inside a year.

Where You'll Sell

Every deal you close is a net-new logo. You'll work two fronts:

•       The marine market we don't already serve — independent marinas, boatyards, yacht clubs, waterfront venues and dealerships that are not DockMaster customers.

•       Adjacent industries with the same front-desk problem — appointment-driven, phone-dependent, owner-operated businesses, including:

–       RV parks, campgrounds and glamping sites

–       Self-storage and boat/RV storage facilities

–       Marine and powersports dealerships and their service departments

–       Entertainment attractions, waterparks and event venues

–       Home and field services — HVAC, plumbing, landscaping, pool service

–       Auto service and repair shops

–       Clinics, veterinary practices, salons and spas

Part of the job is proving which of these are real. You and your SDR will run structured tests in new verticals, two at a time, and report back on what lands and what doesn't. Any prospect that turns out to be a DockMaster customer gets routed to the DockMaster team — those accounts are covered separately, and the rules of engagement will be written down for you before day one.

What You'll Do
Work with your SDR to open new markets

•       Partner daily with your SDR: agree the target account criteria, review the lists they build in ZoomInfo and LinkedIn, listen to their calls, and tell them what is landing so the meetings get better.

•       Accept, qualify or reject every meeting they book against criteria you have both signed up to — with feedback either way, same day. That loop is how the top of the funnel improves.

•       Self-source a meaningful share of your own pipeline — phone, email, Link