Head of Retail

Can you walk into a Walmart buyer meeting and walk out with more shelf space than you came in with?

Can you look at a sell-through report and immediately know why a SKU is bleeding and exactly what to do about it?

Have you actually built a retail business - not managed a book of logos, but built something - from early distribution to thousands of productive doors?

Freebird® is a 9-figure DTC brand serving over 2 million customers and redefining shaving for the modern consumer. We've built a loyal subscriber base, a portfolio of best-in-class grooming products, and one of the strongest direct-response engines in the space. Now retail is becoming a serious growth channel, and we're looking for the person who will own it.

We're looking for a Head of Retail to become Freebird's internal retail expert and owner - responsible for taking an emerging retail channel and turning it into a significant national growth engine. You'll own the strategy, relationships, assortment, economics, execution, and ultimately the team required to make that happen.

This is not an account management role. This is a builder role. If you've built this before and want to build it again - keep reading.
What You'll Own

Protect and Scale Walmart
- Take full ownership of the commercial relationship - buyers, line reviews, assortment, pricing, programs, and commitments.
- Ensure 2026 expansion, holiday program, and PDQ execute successfully.
- Maintain real-time visibility into sell-through, in-stock, replenishment, inventory, and forecasts.
- Own the Walmart P&L and all trade-spend decision making.
- Build the roadmap for expanding men's, women's, refill, and secondary SKUs.
- Develop the next line review and feature strategy.

Launch and Internalize Target
- Take direct ownership of the Target buyer relationship.
- Assess what stays with external partners versus moves in-house.
- Own the launch plan, assortment, economics, and all internal workstreams.
- Execute a successful national launch with Freebird holding the direct relationship - no dependency on a broker as the sole relationship holder.
- Build the infrastructure to manage Target internally following launch.

Build the Path to 10,000+ Doors
- Produce a prioritized 2-3 year U.S. retail expansion strategy within 90 days.
- Segment retailers by fit, revenue opportunity, margin, brand value, and probability of success.
- Identify the next 5-10 accounts to pursue - CVS, Walgreens, Ulta, Best Buy, Sam's Club, Costco, Kroger, H-E-B, Publix, and others.
- Have multiple new retailer relationships actively progressing through buyer meetings, line reviews, or tests within 12 months.

Build Freebird's Retail Assortment Strategy
- Build a retailer-specific assortment architecture across men's kits, women's kits, refill blades, consumables, premium tiers, club bundles, and retailer-exclusive configurations.
- Determine which products belong in which retailers, at what MSRP, with what pack architecture.
- Define when new SKUs deserve shelf space and where exclusives create competitive advantage.
- Protect DTC and retail pricing simultaneously across channels.

Build the Refill and Consumables Business
- Turn retail from a one-time hardware sale into a recurring ecosystem.
- Develop the strategy for landing refill blades alongside devices at retail.
- Use device velocity to justify additional refill doors and expanded placement.
- Build retailer economics around repeat purchase and category value.
- Identify opportunities in wet shave, care, and other consumable products.

Own Retail Economics
- Build and manage retailer-level P&Ls: wholesale revenue, gross margin, trade spend, promotions, markdowns, retail media, freight, deductions, returns, and contribution margin.
- Ensure retail growth is profitable growth - not simply door count expansion.
- Make commercial decisions grounded in unit economics and long-term account health.

Build World-Class Retail Execution
- Establish strong proces