Head of Operations - Shopify App Portfolio

Headquarters: Victoria, British Columbia, Canada

URL: https://geoproapp.com

The opportunity 

I'm looking for an experienced operator to take ownership of a portfolio of three established Shopify apps with a combined ARR of approximately $1.87M.

The portfolio includes:

- Geo:Pro: Geolocation-based storefront personalization

- TrackiPal: PayPal tracking automation for Shopify merchants

- Easy Lockdown: Content and storefront access control

Together, these are profitable, well-established products with engaged customer bases. They're not hypergrowth startups, but well-run businesses with clear opportunities to improve the product experience, strengthen operations and continue growing over time.

As the portfolio has grown, it's reached the point where I need an experienced operator to lead the day-to-day, keep the business running smoothly and turn strategy into execution. 

The role is fully remote, async-friendly and suited to someone who enjoys ownership, autonomy and building well-run businesses.

What you'd own 

- Team coordination and delivery: Run the day-to-day by coordinating the developer and tester through the full delivery cycle - from spec → build → ship → measure - keeping everyone aligned across time zones and hiring additional contractors as needed.

- Roadmap and prioritization: We'll set the roadmap together. I'll be closely involved at first, and over time this becomes increasingly your call. Turn Amplitude data, review themes and support signals into a prioritized backlog in Linear, and write clear tickets for the developer.

- Metrics and experimentation: Own the analytics story. Understand what moved, what didn't and what to try next. Design experiments and report on impact. 

- Quality and documentation: Continually raise the bar on user experience through better documentation, smoother onboarding, fewer rough edges.

- Platform stewardship: Stay ahead of Shopify API changes, manage App Store compliance reviews and lead our annual Built for Shopify review to retain BFS status.

- Support oversight and escalations: Our support agency handles tier-1 tickets. You're the escalation point for product and engineering issues and own the agency relationship, ensuring response times, ticket quality and the merchant experience meet the bar. 

- Shopify App Store Paid Ads: Oversee existing paid advertising campaigns, working with our marketing contractor to ensure everything runs smoothly. We'll set the marketing budget together each quarter, and you'll manage it.

- Shopify App Store rankings: Monitor Shopify App Store rankings across the portfolio, identify opportunities to improve rankings and respond quickly when rankings decline.     

What you don't have to do 

- Write code (there's a developer for that) 

- Do QA (there's a tester for that)

- Handle routine support tickets (an agency handles that)

- Respond to reviews (a contractor handles that)

- Fundraise, hire executives, sit in stakeholder meetings or manage political overhead - none of that exists here 

Growth areas we've already identified 

- Easy Lockdown: Shift to usage-based pricing 

- Geo:Pro + Easy Lockdown: Onboarding and activation optimization 

- Geo:Pro + Easy Lockdown: Feature gaps that address missing customer use cases

- All three apps: Lift review ratings to improve organic App Store rankings

You're not walking into a blank page - there's already a clear direction, but plenty of room to test your own ideas.

What you'll be walking into

- Small, remote team: You'll be coordinating a small team of contractors working across different time zones, so communication and keeping work moving are a big part of the role. 

- Established products: The apps are profitable and well established, but some of the codebases are older and occasionally require pragmatic workarounds rather than perfect solutions. 

- Data-driven decisions: Our analytics stack is solid (Amplitude, BigQuery, Shopify Partners)  - SQL fluency, or comf