Head of Marketing - US Market

Head of Marketing — US Market

Company: Crystalia Glass
Contract: B2B
Format: Remote
Market: US
Working hours: 8:30 AM–5:00 PM New York time, with at least 6 hours of daily overlap
Media budget: $200K+/month

Crystalia Glass is a US manufacturer and installer of premium architectural glass systems for residential and commercial interiors , including glass partitions, sliding glass walls, and steel- and aluminum-framed systems.

We are looking for a Head of Marketing to own and develop our US marketing function across brand, growth, performance, analytics, and team leadership.
Core Requirements
- 7+ years of marketing experience , including 3+ years leading a full marketing function with ownership of strategy, budget, team, and results.
- Direct experience owning marketing for the US market , with responsibility for customer acquisition, demand generation, and brand growth.
- Experience marketing the same product or brand to both B2B and B2C audiences simultaneously — with distinct positioning, customer journeys, acquisition strategies, and funnels for each audience.
- Experience in a relevant or closely related industry — ideally construction, building materials, architecture and interior products, custom furniture, home improvement, premium home products , or another comparable high-consideration category.
- Experience managing significant paid media budgets — ideally $1.5M+ annually — with the ability to discuss actual spend, channel allocation, and resulting business performance.
- Strong full-funnel analytics experience, including attribution, CAC, ROMI, conversion rates, channel economics, and analysis through to closed revenue.
- Strong experience with CRM systems , including pipeline structure, workflows, lead qualification, reporting, and funnel analysis. We currently use HubSpot, but experience with other advanced CRM platforms is absolutely fine.
- Experience leading distributed marketing teams of 8+ people , including specialists, contractors, and agencies.
- Proven marketing and growth results supported by specific numbers and business outcomes .
- English C1+ , with strong written English for US-facing communication, messaging, and creative review.

What You'll Own
Brand & Market Position
- Define and strengthen Crystalia's positioning in the US premium market
- Build consistent messaging and brand standards across channels and customer touchpoints
- Develop a visual production pipeline for completed projects — photography, video, and portfolio content
- Build PR and media presence in architecture, interior design, construction, and relevant lifestyle publications
- Develop partnerships with architects, interior designers, contractors, and other trade professionals

Growth & Performance
- Own marketing-sourced growth across both B2B and B2C
- Manage and allocate a $200K+ monthly media budget
- Lead strategy across paid search, paid social, SEO, content, CRM, and other acquisition channels
- Make channel and budget decisions based on closed revenue and unit economics , not lead volume alone
- Improve qualified demand, conversion, CAC, ROMI, and overall marketing efficiency

Analytics & Funnel
- Build visibility from first touch through closed revenue
- Develop attribution and channel-level unit economics
- Track and use CAC, ROMI, conversion rates, close rates, average deal value, and sales-cycle length
- Analyze lost opportunities, objections, CRM data, and customer conversations to improve positioning and campaigns
- Build concise executive reporting focused on metrics that drive decisions

Sales Partnership

You will work with Sales leadership as a peer partner , not as the manager of the Sales organization.

Together, Marketing and Sales will:
- Define and review lead qualification criteria
- Analyze lead quality, conversion, and revenue by source
- Review funnel performance and lost-deal reasons
- Improve the handoff and customer journey between Marketing and Sales

Marketing owns funnel