Head of Marketing

Job Title: Head of Marketing - Department Lead

Type: Independent Contractor (with potential for long-term engagement)

Location: Remote (Philippines, Taiwan & China)

Position Type: Full-time, Virtual

Who We Are

The Law Offices of Sabrina Li, P.C. is a top-rated U.S. immigration law firm headquartered in Los Angeles, with additional offices in Santa Ana and Dallas, and a growing global operations team based in the Philippines.

Our marketing philosophy is grounded in credibility, legal accuracy, and trust. Effective law firm marketing is not about hype--it is about translating complex legal processes into clear, ethical, and persuasive communication that helps clients make informed decisions at critical moments.

As the firm continues to scale, we are seeking a senior marketing professional who understands how law firms grow , how to manage people and systems, and how to turn marketing into a predictable business engine.

About the Role

We are seeking an experienced Marketing Director to lead and oversee the firm's marketing function. This role combines strategy, execution, and people management .

You will oversee a marketing team of three (3), with potential growth to four (4) team members, while remaining hands-on with planning, quality control, performance analysis, and continuous optimization.

This role requires a strong understanding of law firm marketing , particularly in a regulated, high-stakes practice area such as U.S. immigration law , where accuracy, compliance, tone, and credibility are critical.

Key Responsibilities
- The Marketing Director will be responsible for setting direction, managing people, and ensuring consistent execution across all marketing channels.
- You will oversee the firm's website, digital campaigns, content systems, and brand presence, while guiding the team to convert complex immigration law concepts into clear, client-centered messaging.
- Responsibilities include supervising and mentoring a marketing team; assigning priorities; reviewing work for quality, compliance, and effectiveness; and ensuring deadlines and KPIs are met.
- You will lead the firm's website strategy, including structure, UX, landing pages, and conversion optimization, and ensure all content aligns with legal accuracy and business goals.
- You will oversee content creation across video, social media, email, and web platforms, ensuring messaging reflects the firm's expertise, professionalism, and brand voice.
- You will manage and optimize paid marketing efforts, including Google Ads and landing pages, with a focus on lead quality, ROI, and ethical compliance.
- You will direct SEO and GEO strategy and execution, including keyword priorities, content planning, and performance tracking, with an emphasis on long-term organic growth.
- You will analyze marketing data across channels, monitor KPIs, identify gaps or inefficiencies, and present actionable recommendations to firm leadership.
- You will implement systems, workflows, and tools (such as Monday.com and AI-assisted workflows) to improve efficiency, consistency, and scalability.
- You will work closely with firm leadership to align marketing strategy with business objectives, intake capacity, and growth plans.

Required Qualifications & Skills
- 5+ years of progressive marketing experience , preferably in law firms, professional services, or agency environments
- Proven experience leading and managing a marketing team or function in a U.S.-based company , including delegation, performance oversight, and mentoring
- Strong expertise in digital marketing , including SEO, GEO (Generative Engine Optimization), content strategy, social media, email campaigns, and analytics
- Proficiency with Webflow is required , including website management, page updates, CMS content, and basic conversion optimization
- Demonstrated ability to develop marketing strategy and execute end-to-end campaigns , from planning through performance analysis
- Experience managin