GTM Enablement Manager

Job overview:

The GTM Enablement Manager is responsible for designing, developing, delivering, and measuring learning and readiness programs that improve productivity and performance across the go-to-market organization. This role combines instructional design expertise, performance consulting, and enablement program management to ensure team members and partners have the skills, knowledge, tools, and resources needed to succeed. 

The ideal candidate is passionate about adult learning, skilled in curriculum development, and experienced in translating complex business, product, and customer information into engaging learning experiences that drive measurable behavior change and business outcomes. This individual will partner with Sales, Channel, Partner, Product Marketing, Operations, and Enablement leadership to support onboarding, readiness, adoption, and continuous development initiatives. 

This role exists to help transform knowledge into performance and readiness into results. Through a combination of performance consulting, instructional design, enablement best practices, and data-driven measurement, the GTM Enablement Manager will support internal teams and partners in developing the capabilities needed to drive adoption, accelerate productivity, improve customer outcomes, and contribute to business growth. 

Your day at a glance:

Performance Consulting & Enablement Strategy 
- Partner with business leaders to identify and diagnose performance gaps across the GTM organization
- Conduct needs assessments to determine root causes of performance challenges and recommend appropriate solutions
- Evaluate whether opportunities are best addressed through training, coaching, tools, content, process improvements, communication, or other interventions
- Serve as a trusted advisor to stakeholders in designing scalable solutions that improve seller and partner effectiveness
- Align enablement programs to strategic business priorities and desired performance outcomes

Instructional Design & Learning Development 
- Apply adult learning principles and instructional design methodologies to create impactful learning experiences
- Design and develop onboarding curricula, certification programs, learning paths, and role-based training programs
- Create instructor-led training, virtual learning, eLearning modules, videos, job aids, playbooks, and reinforcement activities
- Develop engaging, learner-centred experiences that support various roles, audiences, and experience levels
- Design assessments, knowledge checks, and certification programs that validate readiness and proficiency
- Leverage AI-enabled tools and technologies to accelerate content creation, personalize learning experiences, improve knowledge accessibility, and scale enablement program delivery

Sales, Channel & Partner Enablement 
- Support readiness initiatives for internal sales, customer-facing, channel, and partner teams
- Develop onboarding, certification, and continuous learning programs for strategic partners and channel organizations
- Partner with Channel Sales and Partner leadership to define readiness requirements and enablement strategies
- Create partner-facing learning experiences that promote product knowledge, solution positioning, sales effectiveness, and program adoption
- Support product launches, process changes, and strategic GTM initiatives across internal and external audiences. 
- Drive adoption of sales methodologies, messaging frameworks, and best practices

Content Governance & Knowledge Management 
- Establish and maintain governance practices for enablement content, ensuring resources remain current, accurate, accessible, and aligned with business priorities
- Partner with Product Marketing and subject matter experts to curate and manage enablement assets throughout their lifecycle
- Identify opportunities to streamline content creation and maintenance processes through automation and AI-powered solutions
- Ensure learner