GTM Cold Email Campaign Specialist (Contract, Remote)

GTM Cold Email Campaign Specialist (Contract, Remote)

About botified

botified runs outbound for AI consultants, AI service companies, tech companies and founders. We build the go-to-market infrastructure a small team cannot easily build on its own: the lead lists, the sending domains and inboxes, the messaging, the campaigns and the reply handling, all built around the client’s actual offer. Clients get a steady flow of qualified conversations without hiring an SDR team.

A few things make us different. We only work with companies that sell AI services or AI products, so we understand what our clients build and who buys it. The founders have built and implemented AI solutions themselves and teach it publicly through a YouTube channel and ongoing mentoring of AI builders. And we run everything on our own platform, botified.ai, which handles lead sourcing, enrichment, AI-written personalization, sequencing, inbox health and reply triage in one place, with Instantly handling the sending. Clients stay with us because the work is hands-on, honest and measured by meetings booked, not email s sent.

The role

We are looking for an experienced cold email campaign specialist to run outbound campaigns for our clients, end to end. You will work directly inside the botified platform and in Instantly: sourcing leads, building lists, setting up sending infrastructure, launching campaigns, watching deliverability and keeping replies moving to the client.

You need to have done this before. You do not need to know our platform; training on our systems and processes is provided. What we cannot teach quickly is judgment about deliverability, list quality and what a good cold email looks like, so we are hiring for that.

Responsibilities:

1. Sending infrastructure

Purchase and configure sending domains (DNS, SPF, DKIM, DMARC, tracking domains, forwarding to the main domain).

Create and warm up inboxes on Google Workspace and Microsoft 365, and keep warmup and sending limits healthy.

Set up and maintain Instantly workspaces, accounts, tags and campaign settings for each client.

2. Lead sourcing and list building

Build target lists from the client’s ICP using the botified platform and sourcing tools (Apollo, LinkedIn Sales Navigator, job boards, scrapers and similar).

Run enrichment and email validation, clean and dedupe lists, and keep bounce rates low.

Organize leads into lists and campaigns in the platform so every send is traceable.

3. Campaign setup and launch

Build sequences in the platform using the client’s messaging and our AI personalization columns, then push to Instantly.

QA every campaign before launch: variables, links, signatures, schedules, sending caps, inbox rotation.

Launch, then monitor the first days closely and adjust.

4. Deliverability and inbox health

Watch bounce, reply and spam signals daily, rotate or rest inboxes that are slipping, and fix root causes rather than symptoms.

Keep a clear record of what changed and why for each client.

5. Replies and reporting

Triage replies, route positive responses to the client quickly, and keep out-of-office, bounces and unsubscribes handled.

Report weekly on volume, reply rate, positive reply rate and meetings, with a short note on what you would change next.

6. Owns the outcomes for our clients

What we need from you:

Hands-on experience running cold email campaigns, including domain purchase and authentication, inbox setup and warmup, and day-to-day work in Instantly (Smartlead or similar is fine, but Instantly is what we use).

Experience sourcing and cleaning B2B lead lists, and a working understanding of enrichment and validation tools.

A real understanding of deliverability: why campaigns land in spam and what to do about it.

Comfortable with spreadsheets, CSV exports, variables and basic troubleshooting.

Clear written and spoken English.

Organized and careful. Small mistakes in this work cost domains and client trust.

Work style, hours and expectations:

Requested scheduled working hours in Eastern Standard Time – company based in the United States

Part-time to start: roughly 20 to 30 hours per week, with room to grow to full time for the right person.

Independent contractor: it is fine to have other clients as long as the work here gets done well and on time.

Equipment: your own computer and a stable internet connection.

Attention to detail: when you apply, include the phrase “Primary inbox” somewhere in your application so we know you read the whole description.

Proof of work:

We will ask every serious applicant for proof that they have done this before. Two options, and we prefer the second:

Written: describe one campaign you ran. Who it targeted, how you built the list, how many domains and inboxes you used, what the volume, reply rate and positive reply rate were, and what you changed along the way. Screenshots are welcome with client details blurred.

Video (preferred): a 2 to 3 minute screen recording (Loom is fine) walking through a campaign you set up in Instantly or a similar tool: the infrastructure, the list, the sequence and the results. Talk us through your decisions.

How to apply:

A few rules for this application:

Please do not apply if you are just starting out. We need someone who has set up domains and inboxes, run campaigns at volume and dealt with deliverability problems.

Read the entire job description and fill out the application thoroughly.

Do not send only links to a portfolio, CV or LinkedIn. Tell us something specific about how you work and what you have learned running campaigns. Low-effort applications will be skipped.

Please include: - Resume - A short cover note - Your proof of work (written or video, see above) - Tools you have used, with rough time on each (Instantly, Smartlead, Apollo, Clay, LinkedIn Sales Navigator, Google Workspace admin, Microsoft 365 admin, DNS providers)