Graphic Designer

Overview

High Tide is a leading cannabis retailer and eCommerce company with a portfolio of brands across North America and Europe and we're looking for a Graphic Designer.

Are you creative, curious, strong visual skills and fresh ideas, apply today and bring your creativity to High Tide !

Our Graphic Designer will play a pivotal role in delivering exceptional in-house graphic services to the sales, marketing, and purchasing departments. Your responsibilities will span print and web design, encompassing product, packaging, signage, email, and website design.

Please note: This is a remote contractor position based in São Paulo, Brazil, supporting our North American business operations and working EST hours. High Tide does not operate a physical office in Brazil.

English fluency is required for this role. Resumes must be submitted in English and also provide a portfolio in English as well to showcase your work.
Responsibilities
Motion Graphics
- Create motion graphics, animated assets, and visual effects for social media, digital advertising, and campaign content.

- Develop animated text treatments, product callouts, transitions, and branded motion elements.

Video Editing
- Edit short-form video content for Instagram, TikTok, Facebook, YouTube, and other digital platforms.

- Produce content cutdowns, product videos, promotional videos, and platform-specific creative assets.

- Optimize content for engagement and platform performance.

Email Marketing and Web
- Create visually stunning email layouts that boost engagement, click-through rates, and sales growth when possible.

- Assist in expanding the company's brand identity.

- Conduct research on the latest design technologies and trends, and integrate them as needed.

- Develop email design templates, manipulate photo files, and design digital animations.

- Design multiple emails per week, ensuring timely and high-quality deployment.

Exterior and Interior Store Design
- Expertly design interior and exterior walls, windows, posters, and signage.

- Create eye-catching POP displays, such as counter and shelf displays, sidekicks, and side-stacks.

- Design impressive signage, including banners, easels, aisle talkers, and wobblers.

- Produce engaging animations and graphics for TV screens.

- Ensure all design deliverables align with branding guidelines.

Retail Packaging
- Generate innovative packaging concepts from competitor analysis, internal research, creative briefs, and manager directives.

- Produce dielines for various packaging types, including boxes, wrappers, labels, stickers, and hangtags.

- Ensure compliance with customer style-guides and prepare necessary approval documents.

- Develop packaging dielines according to customer requirements and design specifications.

Product Design, Photography and Illustration
- Design and format product instructions, catalogs, and brochures.

- Produce necessary technical and classical illustrations.

- Capture lifestyle photography as required.

Organization
- Collaborate effectively with fellow designers to achieve accurate and efficient work.

- Demonstrate superior multitasking abilities by managing multiple projects with strict adherence to deadlines and exceptional attention to detail.

- Exhibit excellent organizational skills by meticulously maintaining and properly labeling files on the art server.

Production
- Produce final files: outline, color swatch, and specification sheets.

- Thoroughly review final production for errors: file accuracy, color correctness, and dieline precision.

Qualifications

- 3 - 4 years of expereince preferrably.

- Degree or Diploma in Graphic Design.

- 2 - 5 years of graphic design experience with a strong portfolio showcasing expertise in print, multimedia, and animation.

- Proficiency in Adobe Cloud (Illustrator, Photoshop, InDesign) and working on a MAC environment is essential.

- Intermediate knowledge of