Graphic Designer - Brand & Marketing Campaigns

Graphic Designer (Branding, Marketing Campaigns, Social & Ads) – Remote | Pakistan

Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours
Location: Pakistan
About the Role

At Pavago , one of our clients is hiring a talented Graphic Designer to own and execute brand visuals across marketing campaigns, social media, digital advertising, presentations, and print.

This is more than a task-based production design role. You’ll be responsible for translating marketing concepts into compelling visual assets, maintaining a consistent brand identity, and creating creative that supports engagement and campaign performance.

The ideal candidate combines a strong design eye, brand thinking, and execution speed and can comfortably manage multiple projects in a fast-moving remote environment.
What You’ll Own
Marketing & Campaign Design

- Design high-quality creative for social media, email campaigns, advertisements, presentations, and sales initiatives.

- Translate campaign briefs and marketing concepts into compelling visual assets.

- Create designs optimized for engagement, click-through rates, and brand recognition.

- Adapt creative concepts across different platforms, audiences, and formats.

- Produce multiple creative variations for campaigns and testing when needed.

Brand Identity & Visual Consistency

- Build, maintain, and apply brand guidelines across all creative.

- Work with typography, color systems, layouts, and visual identity elements.

- Ensure consistency across digital and offline touchpoints.

- Help strengthen brand recognition through cohesive visual execution.

- Identify opportunities to improve the overall quality and consistency of brand assets.

Digital & Advertising Creative

- Create:

- Social media graphics

- Web banners

- Landing page graphics

- Display advertisements

- Paid social creatives

- Design assets for platforms including LinkedIn Ads, Meta Ads Manager, and Google Display Network.

- Collaborate with marketing teams to align creative with campaign objectives and messaging.

- Optimize designs for different dimensions, placements, and platform requirements.

Print & Marketing Collateral

- Design brochures, flyers, posters, event materials, and other marketing collateral.

- Prepare professional, print-ready files with appropriate specifications.

- Maintain consistency between digital and print brand experiences.

Motion & Creative Enhancements

- Create simple animations, GIFs, and motion graphics.

- Use Adobe After Effects or similar tools to bring static creative to life.

- Support marketing campaigns with lightweight motion and video assets where appropriate.

Cross-Functional Collaboration

- Work closely with Marketing, Product, and Sales teams.

- Understand campaign briefs, objectives, audiences, and messaging before beginning creative execution.

- Incorporate stakeholder feedback efficiently while maintaining design quality.

- Manage multiple requests and deadlines without sacrificing attention to detail.

Asset Management & Delivery

- Prepare and deliver organized files in formats including AI, PSD, PNG, and PDF.

- Maintain clean and structured creative asset libraries.

- Follow consistent naming and version-control practices.

- Ensure teams can easily locate and reuse approved creative assets.

Required Experience & Skills

- 2+ years of professional graphic design experience.

- Strong portfolio demonstrating branding and marketing-focused design work .

- Advanced proficiency with Adobe Creative Suite, particularly:

- Adobe Illustrator

- Adobe Photoshop

- Adobe InDesign

- Experience designing for both digital and print channels.

- Strong understanding of typography, layout, composition, color, and visual hierarchy.

- Strong visual storytelling abilities.

- Ability to translate marketing concepts into polished creative.

- Excellent attention to detail.

- Ability to manage multiple projects and deadlines simultaneous