Google Ads Specialist / Paid Search Execution Lead – Lead Gen Focus, Part-Time, PST Overlap

About SBCAN Search Marketing

SBCAN Search Marketing is a small paid media agency based in California. We specialize in structured Google Ads execution, clean conversion tracking, and performance-focused optimization.

Most of our work is for lead generation, service businesses, SaaS, eCommerce, education, and local/regional campaigns. We care about business results, not just clicks, impressions, or low-cost leads.

We are looking for a long-term team member who wants stability, ownership, and growth.

Important: This Is a Focused Full-Time Role

This is not a freelance side project, agency subcontractor role, or extra client account.

We are looking for someone who wants this to become their primary full-time position. We are open to candidates who are currently employed full-time, as long as they are willing to give proper notice and transition into this role if hired.

This role is not a good fit for someone trying to work multiple full-time jobs at the same time or manage a large freelance client roster during working hours.

Individual applicants only. No agencies or subcontracting.

Role Overview

We are hiring a Google Ads Specialist / Paid Search Execution Lead to support campaign builds, optimizations, tracking QA, reporting support, and ongoing account maintenance across multiple client accounts.

You will work directly with the agency owner/strategist. You will not be responsible for speaking with clients, but you must communicate clearly, stay organized, and follow through on tasks without items slipping through the cracks.

In the beginning, you will support existing campaigns, learn our systems, and help with execution. Over time, the goal is for you to own more of the day-to-day paid search execution across accounts.

What This Role Is Really About

Technical Google Ads skill matters, but reliability matters just as much.

We need someone who:

Can focus during working hours

Communicates clearly and consistently

Updates tasks without being chased

Notices details before they become problems

Understands lead quality, not just lead volume

Can follow SOPs but also think critically

Speaks up early when something is unclear or blocked

Wants a stable, long-term role instead of short-term freelance work

Responsibilities

Google Ads Execution

You will help with:

Building and optimizing Google Search campaigns

Managing Performance Max campaigns when appropriate

Reviewing search terms and adding negative keywords

Improving campaign structure, ad groups, keywords, and match types

Writing and testing responsive search ads

Monitoring budgets, pacing, bids, and conversion performance

Reviewing lead quality signals and identifying wasted spend

Flagging landing page or offer issues that may affect conversion quality

Helping with campaign QA before launches

Assisting with Microsoft Ads when needed

Tracking & Measurement

You should be comfortable helping with:

GA4 review and troubleshooting

Google Tag Manager QA

Conversion action checks

Identifying duplicate, weak, or misleading conversion actions

Making sure campaigns are optimizing toward meaningful actions

Communicating tracking issues clearly

Process & Communication

You will also be expected to:

Update tasks daily in ClickUp

Document completed work clearly

Leave notes on campaign changes

Send concise updates when requested

Ask questions early instead of guessing

Follow internal checklists and SOPs

Communicate when priorities need clarification

Secondary Paid Social Support

Google Ads is the primary focus, but some support may include:

Meta campaign builds

LinkedIn campaign builds

Creative testing support

Basic paid social monitoring

What Success Looks Like

You will be successful in this role if:

Campaigns are structured cleanly

Search terms are reviewed consistently

Negative keyword lists are maintained

Tracking issues are caught early

Tasks are completed without repeated reminders

Account changes are documented clearly

Lead quality improves, not just lead volume

The agency owner can trust that execution details are being handled

Requirements

Strong hands-on Google Ads experience

Experience with Google Search lead generation campaigns

Experience managing accounts with at least $5,000/month in ad spend

Strong understanding of campaign structure, match types, search terms, negatives, bidding, and conversion tracking

Experience with GA4 and Google Tag Manager

Good written English

Strong attention to detail

Organized and process-oriented

Comfortable working inside ClickUp, Google Sheets, and SOPs

Available for daily PST overlap

Nice to Have

Microsoft Ads experience

Meta Ads experience

LinkedIn Ads experience

Local service business lead gen experience

SaaS lead gen experience

Landing page/CRO feedback experience

Call tracking or CRM tracking experience

Hours & Compensation

Full-time

40 hours/week

Must overlap with PST business hours at least 4 hours per day

Compensation: $2,500 - $3,500/month USD, depending on experience and fit

Long-term growth opportunity

Salary reviews available based on reliability, communication, and performance

Loyalty/13th-month-style bonus available after 12 months for strong performance

To Apply

Please answer all questions carefully. Applications that do not answer every question will not be considered.

Start your application with the word Focus so we know you read the full post.

Describe how you would structure a $10,000/month Google Search campaign for a local or regional service business where lead quality matters more than lead volume. Include campaign structure, match types, bidding strategy, and how you would manage negatives.

If a campaign is generating leads at a good cost per lead, but the client says the leads are low quality, what would you check first?

Confirm your availability for PST overlap. What hours could you consistently work?

How many Google Ads accounts or clients are you currently managing?

Are you currently working a full-time job, part-time job, agency role, or recurring freelance/client work? Please explain clearly.

If hired, would this role become your primary full-time position? If you are currently employed, what notice period would you need?

What is the largest monthly Google Ads budget you have personally managed?

Briefly describe one example where you improved lead quality, not just cost per lead. Please do not include confidential client information.

We review applications carefully and are looking for someone serious about long-term growth, focus, and high-quality execution.