General Manager - Cards

At GoMining, a General Manager is the end-to-end owner of a business direction, responsible for its strategy, P&L, product, team, and overall results. A GM combines business, product, and operational ownership — setting priorities, managing unit economics, driving execution, and making decisions based on data. The goal is to run the direction as a business and take full responsibility for its growth, profitability, and performance.

We are looking for a General Manager to own the Cards business at GoMining.

You will be responsible for the card product end-to-end — from issuing and processing infrastructure to activation, spending, subscription, cashback, KYC, provider relationships, and unit economics.

This is a business ownership role, not just a product role. You will own the strategy, P&L, product roadmap, delivery, key metrics, provider relationships, and engineering team behind the Cards direction.

Your goal is to build a card product customers actively use while creating sustainable economics for the company.

Responsibilities
Business Ownership
- Own the Cards business end-to-end, including strategy, P&L, budget, roadmap, and execution.
- Define and manage the economics of the card program.
- Own TPV, active cards, customer spending, retention, and monetisation.
- Build financial models covering revenue, card issuance costs, processing costs, customer margin, and LTV.
- Identify opportunities to improve profitability and customer engagement.
- Present strategy, performance, and key decisions directly to C-level stakeholders.

Card Product
- Own the full card customer journey from onboarding and issuance to activation and everyday spending.
- Develop virtual and physical card products.
- Own subscription, cashback, and other card-related mechanics.
- Improve activation rates and increase customer spending.
- Develop simplified onboarding and KYC flows together with Compliance.
- Own card-related customer experience and continuously identify friction points.

Issuing & Processing
- Own relationships with issuing, processing, BaaS, and other card infrastructure providers.
- Manage integrations and operational dependencies.
- Negotiate commercial terms with providers.
- Reduce vendor lock-in and build resilience against changes in provider terms or availability.
- Ensure the card business can continue operating reliably as it scales.
- Manage critical incidents involving providers together with engineering.

Economics & Growth
- Understand and optimize the unit economics of every active card.
- Track customer profitability, card issuance and servicing costs, transaction economics, retention, and LTV.
- Identify opportunities to increase transaction volume and customer engagement.
- Design product mechanics that encourage customers to keep spending through GoMining Cards.
- Work with Growth and Marketing on acquisition, activation, and retention initiatives.

Team & Delivery
- Lead the engineering team responsible for the Cards direction.
- Work directly with the Tech Lead on architecture and delivery.
- Own roadmap, priorities, backlog, releases, and key incidents.
- Hire and develop team members when needed.
- Build a high-speed, data-driven execution culture.
- Use AI and automation across product development, analytics, specifications, QA, and operational processes.