Full Stack Engineer
Full Stack Engineer – Marketing Tech, AI & Automation | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours – EST
About the Role
At Pavago , one of our clients — a fast-growing marketing agency serving 150+ home service businesses — is hiring a Full Stack Engineer to build and scale internal technology that directly supports marketing performance, lead generation, attribution, and revenue operations.
This is a hands-on builder role , not a strategy-only engineering position.
You’ll build production-ready internal tools using Next.js, React, and Python , connect advertising platforms with CRM and backend systems, improve marketing attribution, and integrate AI into real-world marketing workflows.
You’ll work closely with leadership, media buyers, and operators to turn operational problems into scalable technical solutions.
What You’ll Own
Internal Tool Development – Primary Focus
- Build and deploy internal applications using Next.js, React, and Python
- Develop dashboards, reporting systems, and operational tools for marketing teams
- Build production-ready systems that can scale across 150+ client accounts
- Replace manual processes with automated internal tools
- Maintain and improve existing applications as business requirements evolve
Marketing Data, Tracking & Attribution
- Implement and optimize Meta Pixel and Conversion API (CAPI)
- Manage event tracking, deduplication, and conversion attribution
- Build data pipelines connecting:
- Ad platforms
- Backend systems
- CRM platforms
- Reporting dashboards
- Improve accuracy between advertising data and actual lead/customer outcomes
- Build reporting systems around metrics such as:
- ROAS
- CPL
- CAC
- Conversion rates
- Lead quality
- Troubleshoot attribution and tracking discrepancies
CRM & Lead Lifecycle Automation
- Integrate and automate platforms such as:
- GoHighLevel
- Close CRM
- HubSpot
- Similar CRM systems
- Build workflows connecting lead capture → CRM → follow-up → conversion
- Automate lead routing, pipeline management, and lifecycle updates
- Sync CRM conversion outcomes back to advertising platforms through offline events/CAPI
- Ensure data remains accurate and consistent across systems
- Use APIs and webhooks to create reliable integrations between marketing platforms
AI Integration & Marketing Automation
- Build AI functionality directly into marketing and operational workflows
- Apply AI to use cases such as:
- Ad copy and creative generation
- Lead scoring and qualification
- Campaign analysis
- Automated reporting
- Operational workflow automation
- Work with APIs from OpenAI and similar AI platforms
- Build AI-powered systems that move beyond prototypes into real production workflows
- Identify repetitive processes that can be automated or accelerated with AI
Rapid Development & Iteration
- Ship quickly and iterate based on real campaign and user feedback
- Work directly with media buyers to identify technical bottlenecks
- Translate operational requirements into practical technical solutions
- Troubleshoot issues across applications, integrations, tracking, and automation
- Continuously improve systems that affect campaign performance and operational efficiency
Must-Have Experience & Skills
- 4–6+ years of hands-on software engineering experience
- Strong full-stack development experience with:
- React
- Next.js
- Python
- Proven experience building and deploying production-level applications and internal tools
- Strong experience working with APIs, webhooks, integrations, and automation systems
- Hands-on experience in a marketing technology, ad tech, agency, or performance marketing environment
- Experience implementing or managing Meta Pixel and/or Meta Conversion API (CAPI)
- Strong understanding of:
- Event tracking
- Deduplication
- Attribution
- Conversion tracking
- Experience building marketing dashboards and reporting sys