Founding Product & UI/Visual Designer (0-to-1 / Stealth) - US

The Mission

We aren’t looking for a corporate UX manager who delegates to junior designers, nor an agency freelancer who hands off static wireframes and walks away. We are looking for a Founding Product & UI/Visual Designer —a true solo powerhouse and Jack-of-All-Trades who can take complete 0-to-1 visual ownership of Pack.com.

You will sit at the exact intersection of product strategy, high-dopamine interface design, and modern gaming culture. One day you’ll be mapping out frictionless digital-to-physical redemption flows in Figma; the next, you’ll be illustrating high-energy mystery pack containers, designing unboxing states, and defining our brand language from scratch.

This is a senior individual contributor (IC) role with absolute creative sovereignty. You will work directly alongside leadership and engineering to build a category-defining gamified shopping ecosystem from a blank canvas.
Key Responsibilities
- Full 0-to-1 Product Design: Own the product experience end-to-end. Map out complex user journeys, translate raw business requirements into low-fidelity wireframes, and build pixel-perfect, interactive UI prototypes.
- Brand Identity & Custom Illustration: Define the visual DNA of Pack.com. Create custom 2D/3D digital illustrations, item rarity badges, unboxing pack artwork, empty states, and iconography that bring high-energy casino/gaming flair to e-commerce.
- Gamified UI Architecture: Design conversion-focused, high-dopamine interfaces for mystery box openings, case battles, reward multipliers, Web3 wallet connections, and physical vault redemption flows.
- Design Systems from Scratch: Build, maintain, and scale our core Figma design system, tokens, and component libraries to keep engineering moving fast as we scale.
- Developer-Centric Handoffs: Partner daily with frontend engineers (React/Vue). Deliver clean SVG assets, responsive layout specs, and micro-interaction documentation for seamless production builds.