Field Marketing Manager - Salesforce Ecosystem Events

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Field Marketing Manager - Salesforce Ecosystem Events based in the United States.

As a Field Marketing Manager, you’ll own a global event engine spanning 12–15 Salesforce ecosystem sponsorships across four regions, alongside a year-round webinar program.
You’ll take full ownership of the event lifecycle, from sponsorship negotiation and demand generation through on-site execution, follow-up, and pipeline conversion.
Your work will focus on generating new customer opportunities while expanding relationships and revenue within existing accounts.
This is a highly autonomous, hands-on role where you’ll operate as the primary owner of the function rather than coordinating behind the scenes.
You’ll partner closely with sales, SDRs, content teams, account executives, and Salesforce ecosystem partners to turn events into measurable commercial outcomes.
Success will be measured through pipeline progression, revenue influence, meeting generation, follow-up speed, and event-level ROI rather than attendance or brand exposure alone.
With approximately 30% travel, including international events, this role is designed for an entrepreneurial field marketer who enjoys operating on the ground and building systems that scale.

Accountabilities
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Own the global Salesforce ecosystem event calendar, selecting, negotiating, contracting, and executing approximately 12–15 sponsorships annually across four regions while staying within budget and ROI targets.

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Monitor sponsorship opportunities and prospectus releases, ensuring contracts and sponsorship packages are evaluated and secured within required sales windows.

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Build and execute approximately six-week pre-event demand-generation campaigns using named-account lists, outbound meeting sequences, targeted advertising, executive dinners, and SDR collaboration.

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Develop strategies targeting both new-logo prospects and existing customers, working with account executives to turn event participation into expansion opportunities across products, teams, and divisions.

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Manage end-to-end on-site event execution, including booth operations, staffing, lead capture, contextual scan notes, live product demonstrations, and rapid routing of high-intent leads to sales.

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Establish and maintain a structured post-event follow-up process, ensuring leads enter nurture within 48 hours and hot opportunities receive timely sales follow-up and clean handoffs.

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Coordinate approximately eight webinars annually during periods without physical events, partnering with content and other internal teams to maintain a consistent demand-generation cadence.

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Develop and maintain event-level ROI scorecards covering cost per lead, meeting, Sales Qualified account, and Proof of Concept account.

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Use performance data to identify underperforming events, adjust investment levels, discontinue low-performing sponsorships, and increase investment in successful programs.

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Build co-marketing opportunities with Salesforce implementation and consulting partners through joint dinners, webinars, and other ecosystem activities.

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Maintain accurate campaign tracking and marketing operations, including UTMs, campaign codes, lead routing, CRM hygiene, and reporting.

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Track event performance against defined pipeline progression stages, including leads, Sales Qualified accounts, and accounts entering Proof of Concept.

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Maintain strong operational discipline around pre-booked meetings, lead capture, follow-up SLAs, sponsorship deadlines, and event-specific ROI targets.

Requirements

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Demonstrated experience owning at least 8 B2B conference presences end-to-end, including sponsorship sourcing, contract negotiation, booth planning, staffing, pre-event campaigns, on-site execution, and post-event follow-up.

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Proven track record of generating significant event-sourced pipel