Event Marketing Manager

Job Description Reporting to the Senior Director of Marketing Enablement & Events, the Event Marketing Manager is responsible for planning and executing strategic event marketing programs that support Momentive's go-to-market objectives. This role leads the company's participation in trade shows, customer events, executive engagements, and industry conferences to generate pipeline, strengthen customer relationships, and elevate brand awareness. Working cross-functionally with Marketing, Sales, Product, Customer Success, and executive leadership, the Event Marketing Manager ensures every event delivers a consistent brand experience and measurable business impact. The ideal candidate is a collaborative marketer who combines strong business acumen with exceptional project management and thrives in a fast-paced, results-driven environment. Key Responsibilities Event Strategy & Marketing - Develop and execute an event marketing strategy aligned with business priorities and revenue goals. - Evaluate industry events, sponsorships, and speaking opportunities to recommend participation based on strategic value and expected ROI. - Build and manage the annual event calendar in partnership with cross-functional stakeholders. - Establish event objectives, KPIs, and success metrics that align with marketing and sales goals. - Continuously optimize the event portfolio through data, insights, and post-event analysis. Event Planning & Execution - Lead end-to-end planning and execution of trade shows, customer events, executive programs, and industry conferences. - Manage all event logistics, including contracts, vendors, venues, exhibits, travel, shipping, and onsite operations. - Ensure events are delivered on time, within budget, and in alignment with Momentive's brand standards. - Prepare internal participants with communications, logistics, messaging, and expectations to ensure successful event execution. - Support additional corporate events and strategic initiatives as needed. Cross-Functional Collaboration - Partner closely with Sales, Business Development, Product Marketing, Customer Success, and executive stakeholders throughout the event lifecycle. - Collaborate with Sales and BDR teams to maximize lead generation, engagement, and post-event follow-up. - Build and maintain strong relationships with vendors, agencies, and strategic partners. - Foster knowledge sharing and continuous improvement across internal teams. Performance & Operations - Measure event performance through pipeline influence, lead quality, engagement, attendance, and ROI. - Deliver post-event reports with recommendations for future improvements. - Manage event budgets, forecasts, contracts, purchase orders, and expenses in compliance with company policies. - Identify opportunities to improve processes, increase efficiency, and scale the event program. Qualifications Required Experience - Bachelor's degree preferred. - 3-5 years of experience in B2B event marketing, field marketing, or integrated marketing. - Experience planning and executing trade shows, conferences, customer events, or similar marketing programs. - Proven ability to manage multiple projects simultaneously while meeting deadlines and budget expectations. Technical Skills - Experience with CRM platforms such as Salesforce. - Familiarity with project management tools such as Asana or similar platforms. - Experience with event management software and marketing technology platforms. - Strong Microsoft Office skills, including Excel and PowerPoint. Professional Competencies - Strong business acumen with an understanding of how events contribute to marketing and revenue objectives. - Strategic thinker with excellent project management and organizational skills. - Ability to analyze data and use insights to improve marketing performance. - Exceptional written, verbal, and presentation skills. - Proven ability to influence and collaborate across cross-func